#maggiemlado

[creativityworks-s8]

Have you ever been lost?

Imagine spending a day or a night in the big city of London, either Central or urban London, without your small portable pocket computer, i. e. your mobile phone. How odd would that be? 

Here’s top 3 reasons why it’s worth getting lost:

1) You can find and explore new unseen places. From independent coffee shops to big brand restaurants, to narrow alleyways with new building without a set post code. Imagine being one step ahead of Google Maps. Sounds exciting, doesn’t it?

2) You scroll through social media every day and listen to/ read people’s stories. You either know those people or you don’t, you yet engage with their stories. Now, imagine, actually speaking with people, like the bar lady who’s serving you a pint, or the barista who’s making you a coffee. Most of the time those workers are foreigners, and they’re working hard and long hours, so a lovely friendly conversation asking about how their day is going, could make them feel appreciated and might give you a free coffee? Or how about talkin with homeless people? Or buying them food instead of giving them money? Imagine how great you will make their day!

3) Everyone loves to travel and enjoy themselves in new countries and cities, right? Now imagine being a tourist in your own city! The thrill of exploring new places that are not even on Google Maps, or find places on Google maps you’d wanted to visit. Either way, the thrill is there. And it can be both inspiring and refreshing! And imagine if it’s sunny! You’d love it and great photos can come out of it! Or if it’s rainy? You’ll have a funny story to tell your mates and great memories to keep a hold of!

So next time you go out, get lost, and enjoy yourself! Because the best memories come from unplanned events!

Maggie Mlado

[creativityworks-s8]

My 3-day journey into the world of advertising at Adam and Eve

by Maggie Mlado

The 3-day experience at the offices of Adam and Eve was short, quick and to the point - the same way as advertisements go. On the first day, we had a marvellously detailed masterclass, where we got to find the ins and outs of the advertising departments across Adam and Eve, (which company is a subdivision of a larger global group, falling under the umbrella of DDB network). We also saw the way of how a campaign roughly should work. Adam and Eve’s often aim to work closely with the client’s marketing department, in order to fulfil the client’s brief, as well as to cause an engagement and noise around the client’s brand and product.

I was amazed by the number of job tittles involved in completing a client’s brief; a creative team, which includes an art director and a copywriter, who are responsible for coming up with the core concept for a campaign; additionally to that there is an innovation team, a planning team, a small in-house production team etc. All those people work together, across departments, to create the best strategy for the brief given.

After we, the Creativity Works team, scratched the surface of the company’s basic workflow, we got split in small teams, who had a practical task set, being creating a poster campaign for superglue. It goes without saying that every group had to brainstorm and research what idea would work, how and why it would work, (bear in mind, with no previous experience nor knowledge, just the information acquired on the presentation day); and finally present the final developed final concepts to the workshop, Adam and Eve employees.

I found having the masterclass along with obtaining the task feedback, as an insight to the world of advertising.

[creativityworks-s8]

A morning Channel 4 visit with a resourceful masterclass

By Maggie Mlado

 Visiting the main building of Channel 4 in London, I got to find out how the Channel operates from the building. I got to see the different teams responsible for running Channel 4.

 I was surprised to find out Margaret Thatcher helped in creating and establishing Channel 4, which is publically owned! She’s responsible for pushing the idea for advertising funding to replace licensing fees, the way the BBC works.

 On the tour around of the building, we saw some in-house studios; one of which responsible for recording of the “continuity voices” between TV programmes. Another one is an in-house editing suite, where they put together programmes and TV series.

 Current C4 apprentices who came to lead a masterclass were Jay Patel, Alex Blowey, Hayley Madhani. They gave precious yet somewhat cliché tips such as being proactive on and before the job, being willing to learn on the go, and being open. Moreover, one of 50 commissioners came in to meet us, Christian Kehoe, who briefly explained to us how he and his colleagues commission shows and programmes that are currently topical and relatable.

 Overall, the visit shed light to the diversity of the teams, how the apprentices got their jobs, and the workflow of the commissioners.

[creativityworks-s8]

The vlog challenge

This is an extremely challenging task for me but I tried to push through and put something together out of all the mumble videos I shot. Challenge #3 for #cr...

vlog challenge, task 3  By Maggie Mlado

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What am passionate about?

Shot on OnePlus 6t.

One of the things I am passionate about is saving the planet. In this video I’m talking about the two products I’m reusing daily in order to avoid creating unwanted rubbish. Maggie Mlado

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The best advice I've received

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The best advice I’ve received in 30 seconds! Maggie Mlado