Becoming The Rum Tum Tugger

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Becoming The Rum Tum Tugger
"It's part of the Game, my dear. You never see your opponent's true visage."
Watch as Steph Maggs Beauty Co. helps me become Madame Vivienne from Dragon Age: Inquisition! Makeup products listed in YouTube video description.
Makeup Artist: Steph Maggs Beauty Co. ( FB / TW / IG ) Vivienne (Cosplay/Model): @alannamode ( FB / TW / IG ) Video shot by Alanna Mode with assistance from Marc Daniel Photography
THUMBNAIL AND COSPLAY PHOTOS Photography: @amaleighphotography ( FB / TW / IG ) Assist: @enviousjack ( FB / TW / IG )
Right in the middle of my thesis project Coachella happened. Consequently my Instagram Explore Page was flooded with images of festival goers, and within this deluge of Coachella selfies a few distinct patterns emerged.
To simulate the Coachella digital persona the criteria are as follows: Glitter, rhinestones on your face, bright colorful makeup, festival wear (revealing, sparkly, impractical, but it looks so good in selfies).
There’s also a certain quality to the light in southern California in the late afternoon, so I also used the most lights for this look in order to make it seem like I was standing in front of that one wall at the Saguaro Hotel.
Projected near life size, this time-lapse video is the real documentation of the deception and artifice employed to make “Picked For You: Coachella.” Projected on the wall, it references the fantasy of cinema, the escapism of films and movies, and directly reveals the skill set required to pull off said fantasy, a skill set increasingly drawn upon to present curated versions of the self to an audience of Instagram followers. The projection acts to pull back the filter, documenting and foregrounding the labor involved in performing for social media.
Created during week five of my thesis project, “Picked For You: Watches” presented a blip in the system, an instance where, because I was on the hunt for a specific item to purchase, I unknowingly disrupted my Instagram Explore page algorithm in a pretty major way. During weeks four and five of the project I began researching and eventually purchased a new watch. Almost immediately images of watches, male watch bloggers, and menswear bloggers populated my feed, providing the inspiration for Watch Guy. Watch guy likes to wear suits. Watch guy has the kind of hair that is perfectly, but not overly gelled into place. Watch Guy works in Sales. Watch guy is kind of a smug asshole with the smirk to prove it. And, apparently, Watch Guy and I have similar taste in timepieces.
Using source material from the algorithmically suggested “Goth Glamour” tag, the criteria for goth glamour, based on my research, is as follows: 1. Black clothing 2. Black hair. 3. Dark makeup colors with pale foundation 4. Drawn on eyebrows, most of these people shave theirs, so I had to cover mine and paint over them. Shape is important, you can’t just have regular eyebrows, they have to be more intense, more pointy, more angular 4. Stiletto nails, dark colors or matte black preferred 5. A shocking, vampiric red lip.
This video documents the labor inherent in performing a subcultural persona for Instagram.
SPG Rabbit makeup Timelapse. The video of the day.