Louis Vuitton’s Secret and all Products Catalog
1978 Japan Catalog
Tadahisa Nishio
Gurafu Sha, Showa 53, Tokyo 1978, 88 pages, 30 x 21,5 cm
euro 240,00
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"Louis Vuitton's Secret and All Products Catalog" is a collection of works by copywriters and advertisement producer Tadahisa Nishio. This book is a brand book and product catalog published in 1978 by Louis Vuitton company. However, after its release, Vuitton's president pointed out an error in the design specification of the monogram that affixes the front cover, and it is a very attached book that has been banned. It is said that now we have dozens of stores in Japan, and sales in the Japanese market exceed 100 billion yen, but at the time of publication of this book, the development of directly managed stores was only several stores such as Takashimaya, A time when recognition has not yet been reached. In such occasions, in order to introduce Vuitton's fascination, changes in the brand, factory secrets, product preferences etc. are introduced in detail in Japanese. Based on the information obtained through interviews with local staff, the history and attractiveness of each product are carefully described, and it is a book sufficient to unravel the secrets of the brand that will continue to be loved over time .
21/11/22
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