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How Marketing Plan
To start brand building, whether it is a personal brand or trademark, start with a marketing plan before you just start "doing things", and then use social media to amplify their message. Building brand awareness and brand loyalty is much easier when you have the end in mind and an online Read more at http://www.ojac.org/how-marketing-plan-2/
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/professional-practice-marketing-content-marketing/
Professional Practice Marketing - Content Marketing for a Healthy Body and a Healthy Business
A Business Spotlight Interview With Angela Panusky of Live Total Wellness
Angela Panusky
Hi, this is Dr. Marc Kossmann, The Video Marketing Doctor, and I’ve got another Business Spotlight Interview for you.
I’m continuing the New Year’s Resolution theme, encouraging you to live a healthier life this year, but I also what to show you how to effectively and efficiently use content marketing to grow YOUR expert professional practice or business. Let’s call it Professional Practice Marketing using the power of video.
As you’ll see in the second half of this interview, it can be a struggle for a lot of business owners to find the most powerful way to use the Internet to grow and promote a business or practice.
How DO you get the word out with all these different channels and platforms? Where is your ideal audience hiding and how can you get them to engage with you?
But, notice in the first half of this interview how easy it is for Angel to educate me about what she does and how I can benefit from her company’s products and services.
THAT is the power of Video Content Marketing. That’s professional practice marketing with the secret weapon of your expertise.
This video segment can be promoted to her target audience. It can go on her blog, and out to YouTube. Posts can go out on Facebook and Twitter and other social media locations where her target audience is hanging out, inviting them to come and learn about how they can live a healthy life and lose weight.
All they need to do is click over and watch the interview. She can deliver her message to people 24/7, 365 days per year.
In this interview format, I stand in for Angela’s target audience, and I ask the questions that they would ask if they could be sitting 1:1 with her.
But the difference is SHE is now free to do other important work while THEY meet her through this video interview.
Now THAT is what I call time management!
So, meet Angela Panusky, make your own commitment to healthier living this year, but think about how your expert professional practice or business could benefit from the power of video content marketing. Then schedule a free content marketing consultation with me at TheVideoMarketingDoctor.com and I’ll show you how the expertise you already have is your professional practice marketing secret weapon.
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/professional-practice-marketing-content-marketing/
Professional Practice Marketing - Content Marketing for a Healthy Body and a Healthy Business
A Business Spotlight Interview With Angela Panusky of Live Total Wellness
Angela Panusky
Hi, this is Dr. Marc Kossmann, The Video Marketing Doctor, and I’ve got another Business Spotlight Interview for you.
I’m continuing the New Year’s Resolution theme, encouraging you to live a healthier life this year, but I also what to show you how to effectively and efficiently use content marketing to grow YOUR expert professional practice or business. Let’s call it Professional Practice Marketing using the power of video.
As you’ll see in the second half of this interview, it can be a struggle for a lot of business owners to find the most powerful way to use the Internet to grow and promote a business or practice.
How DO you get the word out with all these different channels and platforms? Where is your ideal audience hiding and how can you get them to engage with you?
But, notice in the first half of this interview how easy it is for Angel to educate me about what she does and how I can benefit from her company’s products and services.
THAT is the power of Video Content Marketing. That’s professional practice marketing with the secret weapon of your expertise.
This video segment can be promoted to her target audience. It can go on her blog, and out to YouTube. Posts can go out on Facebook and Twitter and other social media locations where her target audience is hanging out, inviting them to come and learn about how they can live a healthy life and lose weight.
All they need to do is click over and watch the interview. She can deliver her message to people 24/7, 365 days per year.
In this interview format, I stand in for Angela’s target audience, and I ask the questions that they would ask if they could be sitting 1:1 with her.
But the difference is SHE is now free to do other important work while THEY meet her through this video interview.
Now THAT is what I call time management!
So, meet Angela Panusky, make your own commitment to healthier living this year, but think about how your expert professional practice or business could benefit from the power of video content marketing. Then schedule a free content marketing consultation with me at TheVideoMarketingDoctor.com and I’ll show you how the expertise you already have is your professional practice marketing secret weapon.
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/professional-practice-marketing-event/
You're ALMOST Too Late! Registration Closes Today for The Professional Practice Marketing Event on Jan. 16th
Is Your Professional Practice Marketing Engaging?
Not to be overly dramatic… but the clock is ticking down and today is your last chance to register for the inaugural meeting of the Professional Practice Builders Society. So, how’s your professional practice marketing?
Register By Clicking Here
If you’re growing and developing your practice or business based on your hard-earned professional expertise, then it’s time to decide if 2014 is your year. Great content is the key to successful professional practice marketing.
Join us in King of Prussia at DeVry University’s Keller Graduate School of Management on Thursday, January 16th, 2014 for this exciting half-day event. Lunch is included and there will be great networking opportunities beyond the training you’ll receive.
This is about you and for you. When I was in graduate school earning a doctorate in clinical psychology, I wasn’t even thinking about the business of building a practice. I was too busy learning the skills and the expertise that I would use in that practice. Later, I discovered that I WAS in fact running a business with no training on how to get the word out and effectively market my skills.
Lucky for me (and for you), I’m a bit of a tech-geek and a serious early-adopter (yes, I’ve stood in line for four hours to be the first owner of a new iPhone).
So, I’ve spent the past 7 years learning about building effective blog sites that are the hub of a great content marketing system.
I’ve spent the last 5 years learning how to build social media “spokes” around that content hub to effectively and easily distribute great content that demonstrates your expertise.
I’ve followed Google’s cute animal names for major algorithm changes from Panda and Penguin to the newest Hummingbird. And I’ve studied how those changes impact the way you need to craft your messages so that you reach your target audience.
I’ve learned about how to use video to generate highly engaging content that your target audience loves to consume.
And I’ve learned that using video means that I’m simultaneously creating audio content and then transcribing that into written content – so that in 1-2 hours, I can create 3-6 months of everything I need for my blog and for social media distribution.
At this event, you’ll learn how to do all of this… and how to easily and efficiently have it done for you without compromising your professionalism and integrity.
You Can Still Register By Clicking Here
I’ve spent basically my entire life learning about human behavior, how to influence people, and how to motivate people to make changes and improve their lives. And, together with Chris M. Sprague, I’m going to teach you how to:
Understand yourself better so that you tap into your greatest strengths, get out of your own way, and let your energy freely flow into the success you deserve,
Clearly identify and focus on your true ideal audience so that your expert skills are perfectly in line with the problems your audience is dealing with, and
Build a powerful content marketing platform that allows you to communicate your expertise to that audience so that they engage with you and recognize that you are the expert solution to their problems.
If you want to skyrocket your expert professional practice in 2014, then you need to be at this event.
Visit this page right now to register before it’s too late. By the time you get this, there may not even be a seat left at the table. If that’s the case, I recommend you get the audio replay of the event and get on the pre-registration list next time. Your family, practice and clients will thank you for it.
Make sure you don’t miss-out of this game-changing event.
Here’s the brief outline of what will happen that day…
On January 16th, best-selling author, speaker, and coach Chris M. Sprague and best-selling author, video content marketing expert, and psychologist Dr. Marc Kossmann are holding the inaugural meeting of the Professional Practice Builders Society and we want you to be there. At this event, you will discover:
How to bring your practice in line with how you’re wired for success (and get out of your own way)
How to focus your work on your ideal client, customer, or patient (because your skills are an ideal match for a very specific target audience)
How to build the ultimate communication platform so that you easily Get Found and Engage with your ideal audience and are easily recognized as the ideal solution to the problems they are experiencing
This is a focused, hands-on, working session, so seating will be limited to a maximum of 19 expert professionals ready to join you, roll up their sleeves, and make 2014 a breakthrough year in the success of your practice.
Remember, by the time you get this, there will be less than 20 seats available and we’d like you and other serious expert professionals looking to grow and prosper in 2014 seated at our table.
It’s Almost Too Late, So Register By Clicking Here!
All the best,
Dr. Marc Kossmann The Video Marketing Doctor 866-530-5518 x101
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/professional-practice-builders-event-open/
Registration Is Open Now for the January 16th, 2014 Professional Practice Builders Society Event
Registration Is Open Now for the January 16th, 2014 Professional Practice Builders Society Event
Yes, 2014 starts today. Maybe not officially, but today is the day you set the tone for the success and growth of your professional practice in 2014. The clock is ticking.
Public registration is now open for the inaugural event of the Professional Practice Builders Society. Registration will close Friday night or as soon as we hit 20 registrants. It’s decision time.
If you want to skyrocket your expert professional practice in 2014, then you need to be at this event.
Visit this page right now to register. Remember, by the time you get this, there will be fewer than 20 seats available. Make sure you don’t miss-out of this game-changing event.
Oh… and did I mention that lunch and professional networking time are included?
Here’s the brief outline of what will happen that day…
On January 16th, best-selling author, speaker, and coach Chris M. Sprague and best-selling author, video content marketing expert, and psychologist Dr. Marc Kossmann are holding the inaugural meeting of the Professional Practice Builders Society and we want you to be there. At this event, you will discover:
How to bring your practice in line with how you’re wired for success (and get out of your own way)
How to focus your work on your ideal client, customer, or patient (because your skills are an ideal match for a very specific target audience)
How to build the ultimate communication platform so that you easily Get Found and Engage with your ideal audience and are easily recognized as the ideal solution to the problems they are experiencing
This is a focused, hands-on, working session, so seating will be limited to a maximum of 19 expert professionals ready to join you, roll up their sleeves, and make 2014 a breakthrough year in the success of your practice.
Remember, by the time you get this, there will be fewer than 20 seats available and we’d like you and other serious expert professionals looking to grow and prosper in 2014 seated at our table.
So sign up right now! All the best,
Dr. Marc Kossmann The Video Marketing Doctor 866-530-5518 x101
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/grow-your-professional-practice/
Looking To Grow Your Professional Practice in 2014? Last Chance To Get On The Early Notification List
It’s Time To Grow Your Professional Practice in 2014
How would it feel if, by the end of 2014 your practice was where you wanted it to be?
What would your ultra-successful practice look like?
How much different would your life be if your practice was ultra-successful?
Make Sure You’re Registered On The Early Bird Notification List By Clicking Here Right Now!
Today Let’s Focus On Feelings
In our previous emails, we went over a lot of practical things. Today, let’s focus more on feelings.
How does it feel knowing that your practice isn’t as successful as it could be? What does it take to effectively grow your professional practice?
If you’re like most of the people we know, it doesn’t feel good. Many successful practice builders say they feel like a failure if their practice isn’t as successful as it could be. Maybe you don’t feel like a failure, but don’t you feel at least a little bad that your practice isn’t more successful? Are you like most people we talk to that feel at least a little guilty that you aren’t helping more people?
Until you got this email series, when was the last time you thought about how successful your practice could be?
We Know You Don’t Have Spare Time
Let’s face facts, you’re a busy person. Like most busy expert professional practice builders, our guess is that sometimes the business of working in the business gets in the way of building the business and focusing on how to grow your professional practice. Also, like most busy expert professional practice builders, you probably don’t have much time to actually think about the business being more successful – that is, until the bills are due or until your personal relationships suffer. Unfortunately, by then it’s too late.
How would you like a system, a secret blueprint if you will, that will allow you to focus on the right things to do to skyrocket your business in the limited time you have? The right steps will help you grow your professional practice.
Here’s Your Start To A Great 2014
Here’s the outline of the blueprint.
Understand how you are wired.
Understand how your ideal client is wired.
Create a content marketing platform to attract your ideal client.
Join Us On January 16th
To better understand this blueprint, on January 16th, best-selling author, speaker, and coach Chris M. Sprague and best-selling author, video content marketing expert, and psychologist Dr. Marc Kossmann are holding the inaugural meeting of the Professional Practice Builders Society and we want you to be there. At this event, you will discover:
How to bring your practice in line with how you’re wired for success (and get out of your own way)
How to focus your work on your ideal client, customer, or patient (because your skills are an ideal match for a very specific target audience)
How to build the ultimate communication platform so that you easily Get Found and Engage with your ideal audience and are easily recognized as the ideal solution to the problems they are experiencing
This is a focused, hands-on, working session, so seating will be limited to a maximum of 19 expert professionals ready to join you, roll up their sleeves, and make 2014 a breakthrough year in the success of your practice.
This is your last chance to get on the pre-registration list
Sign up right now on this early bird notification list. Registration will open to the public shortly. But because you’re already connected to us, we’d like to offer you a chance to register for this event BEFORE it goes public. There are only a total of 20 seats that will be available and we’d like you and other serious expert professionals looking to grow and prosper in 2014 seated at our table.
So sign up right now!
Make Sure You’re Registered On The Early Bird Notification List By Clicking Here Right Now!
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/effectively-market-your-professional-practice/
Are You Looking To Effectively Market Your Professional Practice in 2014?
Then Make Sure You’re Registered On The Early Bird Notification List By Clicking Here Right Now!
Who wants a better 2014? Perhaps it’s time to effectively market your professional practice.
How would you feel if you got the majority of your marketing for the entire year done in January?
What would it mean to you if your practice grew substantially in 2014?
Let’s get one thing out of the way. To effectively market your professional practice in 2014, it WILL take effort. But you won’t have to go it alone.
To get massive results you have to take massive action. But there is a secret to generating massive action without massive effort. It requires leverage.
Think of it this way. To lift a one-ton weight, you have a few options.
Option #1: Spend hundreds of thousands of dollars on a crane.
Option #2: Set-up an inexpensive rope and pulley system.
Either option will lift the weight. However, using the rope and pulley system is the most cost-efficient and provides the biggest return on your investment.
Would you like to know what the rope and pulley system is for successfully and effectively market your professional practice?
Understand how you are wired.
Understand how your ideal client is wired.
Create a content marketing platform to attract and engage your ideal client.
Remember, you’re not alone, and this is actually easier than you may realize.
On January 16th, best-selling author, speaker, and coach Chris M. Sprague and best-selling author, video content marketing expert, and psychologist Dr. Marc Kossmann are holding the inaugural meeting of the Professional Practice Builders Society and we want you to be there. At this event, you’ll discover:
How to bring your practice in line with how you’re wired for success (and get out of your own way)
How to focus your work on your ideal client, customer, or patient (because your skills are an ideal match for a very specific target audience)
How to build the ultimate communication platform so that you easily Get Found and Engage with your ideal audience and are easily recognized as the ideal solution to the problems they’re experiencing
This is a focused, hands-on, working session, so seating will be limited to a maximum of 19 expert professionals ready to join you, roll up their sleeves, and make 2014 a breakthrough year in the success of your practice.
Sign up right now on this early bird notification list.
Registration will open to the public shortly. But because you’re already connected to us, we’d like to offer you a chance to register for this event BEFORE it goes public. There are only a total of 20 seats that will be available and we’d like you and other serious expert professionals looking to grow and prosper in 2014 seated at our table.
So sign up right now!
New Post has been published on The Video Marketing Doctor
New Post has been published on http://thevideomarketingdoctor.com/getting-your-book-published/
Getting Your Book Published - Video Marketing For Authors And Experts
Interested in getting your book published? Well, it’s time to get it done!
Be recognized as an authority
Have a business card on steroids
Get speaking engagements
Have something to give away on your website
This is Dr. Marc Kossmann, The Video Marketing Doctor, and I have another Business Spotlight Interview for you. On the surface, today’s topic is about getting your book published. But what we’re really talking about is becoming a recognized authority. Ever noticed that “author” is the root of the word authority? There’s a reason for that.
You’re going to discover that getting your book published and establishing your authority through the power of online video marketing actually have a great deal in common.
I’ve got a really interesting guest to introduce you to today. Her name is Judy Weintraub, and she’s the founder of SkillBites.net.
Let me ask you this: Have you ever considered getting your book published?
I know, I know, you’re very busy. You don’t have the time. Well, Judy’s services are all about getting your book published by removing the obstacles.
She’s going to help you understand some really easy ways that you can:
get this book out of you
get it online
get it published
get it to print-on-demand
have books to hand out
Imagine the effect that has, the way people look at you differently, the doors that could be opened when you are a published author… or perhaps even a best-selling author. You’d immediately be perceived as an authority in your area of expertise. It all flows naturally from getting your book published.
We cover all that and more in this interview. I also talk with Judy about how this business evolved. And in her story you’ll learn things you can use to develop your private practice, your business.
So, you want to pay attention both to the marketing lessons that are in here as well as the concept that it’s time to get that book out of your head and into print. And along the way, we might also discover how online video can play a role both in the creation of your book as well as the online marketing and promotion of your book using video.
You’ll discover that you may be pretty far along the road to getting your book published. You may already have written multiple books that you’re not yet thinking of as books. So let me introduce you without further ado to Judy Weintraub and let you learn about SkillBites.net and Authors.SkillBites.net. So here she is.
Thanks so much for having me on your show, Marc. SkillBites is one of the fastest ways to get your name out there. We help you write and publish a book.
And books have so much power for the authors. When you write a book, you are instantly perceived as a leading authority in your field.
So, when you have a book, you can use it as a calling card, as a business card or a brochure that you can hand to people when you go to networking events, or when you get a new prospect who calls you up. You can send them a copy of your book.
You can also use them to get different speaking opportunities. You can use them when you present a bid to somebody. Provide a copy of your book.
You can use it on your website as an opt-in possibility. There are just countless ways that you can use a book.
Well, that was just a brief introduction to Judy and her services and a hint at all you’ll discover in this interview. The fact is, you could be getting your book published now and have that become a powerful part of how you market and position yourself.
To see the full interview, and I really recommend you do, it’s about 20 minutes, you just have to click the video player at the top of the page or use the link to watch the video on YouTube. So, enjoy the entire segment with Judy Weintraub and learn all about SkillBites.net and how you could be a published author in less time than you can possibly imagine.
In the end, Judy and I are also going to leave you with a bit of a tease. There’s more in the works from us. We’re hatching a plot to combine our areas of expertise to help you simultaneously create your book and promote it with the power of online video marketing. We’re creating a demonstration project.
So if you’d like to know more about this as it unfolds, make sure you’re joined my mailing list. You’ll find the form at the top of the home page and at the top of the right hand column on every page on this site. So join the Insider Circle for Professional Practice Builders and I’ll make sure you never miss any important developments.
