#mark earls

[mustafaduran]

"* Bireyleri birbirlerinden izole bir şekilde yaşıyorlarmış gibi düşünmeyin. Bunun yerine insan davranışını sosyal sistemler ve kabileler bazında; "biz" olarak, düşünmemiz gerekir. * Müşteriler odak gruplarında oturduklarında ne kadar inandırıcı görünseler de veya süpermarkette raflar arasında durdurup belli bir markayı niçin aldıklarını sorduğunuzda gerçekten cevap veremezler. * Kitle davranışı, bireyler arasında belli şartlar (gerçek veya algılanan) altında gerçekleşen kurallara dayanan etkileşimlerin sonucudur. * Kitle davranışı yaratırken unutmayın ki, bireylerin birbirine ne yaptığı bizim onlara yaptıklarımızdan daha önemlidir. * Kendinizi ve işinizi izole bir dünya değil, ortaklaşa yaratıcılık vasıtasıyla faaliyet gösterdiğiniz bir sistemin parçası olarak görün. * İnsanların şirket içinde ve dışında neler söylediklerini yönetemeyeceğiniz gibi ne yapacaklarını da yönetemezsiniz. Başlangıç için hazırlık yapabilirsiniz tabii ki ama düdüğü bir kere çaldıktan sonra artık kenarda durmalısınız. Arkanıza yaslanın, seyredin ve oluşan şekiller üzerinde düşünün. Be konuşmak için devre arasını bekleyin." (Sürü / Herd / Mark Earls / MediaCat)

[studystoreuvt-blog]

#new by Alex Bentley, @herdmeister & Michael O'Brien: I'll have what she's having, mapping social behaviour

  Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.

I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses.It describes how ideas, behavior, and culture spread through the simple means of doing what others do.

It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things

“I’ll Have What She's Having has profound implications for marketing. People are much less individual than we thought and much more influenced by other people than we realized.” —John Kearon, Founder, CEO, and Chief Juicer, BrainJuicer Group PLC

R. Alexander Bentley is Professor of Archaeology and Anthropology at the University of Bristol, UK.

Mark Earls is a London-based author and consultant on marketing, communication, and behavior change.

Michael J. O'Brien is Dean of the College of Arts and Science, Professor of Anthropology, and Director of the Museum of Anthropology at the University of Missouri.

  Alex Betley, Mark Earls & Michael O'Brien - I'll have what she's having

€ 23.00 | Hardcover | 136 pages

[futuresagency]

Futurist Scenarios at MidemNet 2009: David Smith & Mark Earls (by MIDEM09)

[allissocial-blog]

A Riot on my own?

via herd.typepad.com

Mark Earls evokes a line from Clash's White Riot to question media's post-mortem of the London Riots as being the product of specific events & triggers:

Listening to the latter it's clear how easily the conversation becomes too specific - about the particular things that happened in a particular place at a particular time and the particular causes of it. What gets lost is the underlying mechanics of this temporary outbreak - the copying. Too much already is either route #1 moralising about individuals or route #1A big-abstract-forces- acting-on-individuals kinds of argument; too little is understanding this event in the context of other such events.

If you are interested in Social Thinking also check out my Slideshare Presentation "London Riots - wtf?" as an intro to the subject area and a tool to understand behavior in the social context.

[cathygjohn]

Independent thinking is to humans like swimming is to cats, really. We can do it if we really have to.

Interview with Mark Earls, author of Herd (source)

[thekiko]

Art Director/Copywriter Teams

[tomdarlington]

And so it begins

Last week I spent two days at the Museum of Brands in Notting Hill for a workshop that marked the start of my journey towards achieving The IPA's Excellence Diploma. 

The course consists of 15 months of pretty intensive learning, split into 6 modules and a final thesis. Each module pertains to an area of brand building and communication and are curated by the great and the good of the advertising world. 

Whilst the sacrifice is going to be significant, the chance to meet and speak to some of these people will be reward alone - let alone the final more measurable personal development. It's going to be tough, but fortune favours the brave - or at least so they say. 

This new Tumblr blog will be my sounding board, my council and a place where i collect thoughts and scraps from the interwebs as i go. 

[gettingwicked-blog]

#037 - Because being interesting is not optional

Mark Earls' 2007 book Herd uncovers many useful truths about our social nature. It also presents them in ways that are relevant today and welcomed by most who before then could only reference pragmatic philosophers and other academics to explain the fact that "the individual mind can exist only in relation to other minds with shared meanings" (George Herbert Mead circa 1920ish).

According to Earls one key mandate to harness herd behavior is "be interesting," which is a direct result of businesses that are not only driven by "deeply held beliefs" but that can inspire employees, customers, and other stakeholders to join them wherever these beliefs take them.

The principles under which "believe-based businesses" stand are even more relevant in 2011 than in 2007:

First, you must change your view of the outcome you seek; the trick is to create something of social meaning above and beyond the product or service...

Second, the meaning must come from deep inside you. From your personal beliefs about what's right and wrong in the world. In general or specifically in your industry. Or in the lives of your customers or employees...

Third, you must follow your beliefs and let them shape how your business works. You must turn your business from a vanilla one, a machine for making money, into a living, breathing embodiment of your beliefs; a vehicle for your personal convictions and not just another business...

It's easy to see how these will only become more and more important as our lives continue to grow in complexity, be filled more sophisticated concerns (from data privacy to the world overheating), and cluttered with both digital and analogue stuff. No matter how big or small the organization, being interesting today begins with being able to articulate what's wrong and focus attention and resources to make it right.