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Marketability is whiteness.
To me, it isn’t about who is marketable or more marketable.
In this white-run world, marketable=white. That’s it. And whoever holds the reigns on control will always look out for their own.
No matter if the sport league’s (WNBA) majority demographic is Black (~70%) and those Black women are over-proficient & having historical seasons consistently.
Currently, there’s not 1 Black player with a shoe deal but 3 white players have deals and only 1 of those 3 has a championship on their resume. Only this year we can officially say that A’ja Wilson has changed that. Literally only a week ago does this change this fact.
I don’t even feel it’s the unwritten rule anymore of Black people have to be twice or ten times better (or work harder) as their white peers. We’ve excelled in that and it’s been proven time and time again with numbers, titles, rings, gold medals, record-setting, awards and all the accolades to show.
From athletes to recording artists and all other professions (in careers and entertainment. everyday civilians and celebs). We witnessed it with Serena Williams, Beyoncé and many others. Being at the top and performing at and beyond the top level and exceeding as a Black woman doesn’t translate to successfully getting recognized with tangibles despite that being what merit is.
It’s just the simple fact that white girls and white women are the(ir) (visible) preference and the(ir) standard. It’s not about “desirability” or “pretty privilege” (which is another topic because that’s subjective, absurd and steeped in racism. another topic) as even some are now attempting to insert. When all else fails and when skills and talent can’t be compared, move the goalposts or resort to some other irrelevant assessments. Because attempts to try to factor in stats and the stats then disprove their argument, then what else can be an excuse? The only privilege it is is white privilege.
Black exceptionality, winners, first-placers and over-performers will be on the same level as white mediocrity, losers, second-placers, and under-performers. Sadly it’s the reality.
What drives me deeper into 'niche' books by BIPOC writers and translated works is that alot of mainstream books feature people like me and written by people like me but are not written for me. They are written for white people as an education or to show them how we are not the other. I understand the importance of such books, I truly do, but somehow, that feels so othering.
While translated works, at their core, are not written for anyone except their people. We are the audience, the rest is just the bonus. They engage with identity without reservation and refuse to coddle their audience. And when they cry or when they laugh, it feels like they are crying with us as opposed to putting our tears on display to be more marketable
And obviously, this is not the authors' fault. As a writer pursuing tradpub, I completely understand how marketability fucks with the story you really want to tell.
But I will not pretend it doesn't hurt to open a book written by one of my people and to see it wasn’t written for my people. I also refuse to judge anyone for that choice because this industry sucks. I've worked in education, customer service and social media and by far, they don't suck as much as the business of trying become a tradpubbed writer. But it hurts. It hurts to see us sanitised in page for someone else's ease of consumption.
“ Do team selectors for the olympics take marketability into account (especially in the US)? bc there are some athletes in the running that would be much better public figures than others to put it lightly lol and the US olympic gymnastic team often get quite famous. But ig you also want your best out there. Idk. “
Writeblrs,
I know that we’re all about writing the things we’re really passionate about, the stories we believe in, but do you ever get the urge to write a story simply because you know it’s marketable?
January Boy Group Member Brand Ranking
Taemin and Onew came in at 13 and 15 respectively in the January Boy Group Member Brand Ranking.
For the analysis of the list, Big Data, the Korean Corporate Reputation Research Institute extracted 196,882,402 Big Data of 395 bran Big Group individuals from December 18, 2017 to January 19, 2018, the brand reputation index was analyzed by the participation index, the media index, the communication index, and the community index. In December, Boy Group’s personal brand reputation Big Data increased 12.91% compared with 174,372.901.
The brand reputation index is an indicator of brand big data analysis that finds online habits have a big influence on brand consumption. Through Boy Group’s personal brand reputation analysis, it is possible to measure positiveness evaluation, media interest, consumer’s interest and traffic for Boy Group’s individual brand.
In January, 2018, the top 30 ranking of the Boy Group’s personal brand is as follows:
WannaOne Kang Daniel
BTS V
WannaOne Park Ji Hoon
BIGBANG G-Dragon
WannOne Ong Seong Woo
WannaOne Hwang Min Hyun
BTS Jimin
BTS Jungkook
JBJ Kwoon Hyun Bin
EXO Baekhyun
WannaOne Kim Jae Hwan
BTS Jin
SHINee Taemin
SHINee Onew
BIGBANG Taeyang
WannaOne Bae Jin Yung
WannaOne Park Woo Jin
BTOB Yook Sung Jae
EXO Chanyeol
WannaOne Ha Sung Woon
FTIsland Choi Min Hwan
BTS Suga
Infinite L
EXO Xiumin
2AM Jokwon
EXO Kai
WannaOne Lee Dae Hwi
Wanna One Yoon Jisung
Seventeen Mingyu
WannaOne Lai Guan Lin
The rest of the article can be found here.
Learn about how your story, your character and your visibility all effect your marketability #apoeticauthor #teleconference #marketability #blackceo #marketing