#masteryjournalassignment

[chrissypr-blog]

Mastery Journal Assignment

This month went by extremely fast. This course has prepared me for many things, mainly the completion of my capstone thesis paper that I have been working on over the past few months. I appreciate the style of assignments because it’s less overwhelming to break down the thesis in sections rather than to continuously have to rewrite a full paper for each course. The examples provided have been very helpful in showing the structure of what the thesis should look like. Being provided with detailed feedback and suggestions from my instructor has been extremely helpful in guiding me on how to successfully craft my paper for submission.

I truly enjoyed the discussion posts this course because it’s bittersweet that I am at the end of my academic journey and so are my peers whom I started with August of last year. Being able to support one another and offer suggestions and advice on our assignments was beneficial because it’s always nice to have an extra set of eyes to see your view from a different perspective. Our discussion posts were engaging and helpful to tasks that we will conduct in our future careers. The cover letter/pitch/resume assignment provided preparation and instruction on how to make our first point of contact with a company successful. Having the tools on how to create a clean and professional website is important, as well how to increase our SEO by utilizing tags and categories.

Overall, I feel better prepared for my future. I understand that I personally have a lot of room for improvement professionally, and the mistakes that I have made are easily fixable. I love that I am able to keep a lot of the material taught and have even saved my feedback and graded comments to use as a reference in the future. Lastly, I really appreciate instructor Sandra BK for all of her help and support because completing this program wasn’t easy, but knowing I had a knowledgeable and caring team of support behind me allowed me to persevere through the difficult times.

Thank you for the experience, I am truly grateful.

Best,

Christina

[chrissypr-blog]

Event Marketing & Production Week 4 Assignment Mastery Journal

This course was amazing! I feel more prepared for live events within my professional career. I really enjoyed the assignment on the event proposal and the mock event. Being able to create a layout that correlates with a real life event is so helpful because we have hands on experience researching, scouting, and budgeting the event. And it’s a stress reliever because the pressure of having to actually cover or put on a live event is not present.

With the mock event for the webinar, it was fun being creative and coming up with a solid idea that would generate business to my client. I was able to dig deeper into reasons why consumers would be interested in doing business with my client and what they would truly gain from the experience. My peers gave me some really great feedback and allowed me to view things from a new perspective in which I appreciated.

Lastly, I enjoyed the pacing of the class. It wasn’t as stressful as it normally is for me. Although I was late on some assignments, I still felt less pressure. It is hard trying to retain all of the information and apply it to projects when you still trying to master it but the assignments were paced in a manner in which I could ease into them after reviewing the reading and lessons for the week.

As always, school is challenging and time is always overspent. I really appreciate Ginger because she meets us as students at the level we are at. She offers helpful feedback, constructive criticism when necessary, and makes herself available should we have any issues or concerns. Because she is passionate about being an educator she only wants us to succeed. In all three of the classes I have had the privilege of her being my instructor; I have had a wonderful experience and feel as though I gained the necessary knowledge to be successful in my field.

[chrissypr-blog]

Mastery Journal Assignment -  Market and Consumer Research Analysis

This course has truly met my expectations. I learned so much on how to narrow down my target market and the different aspects to analyze. With all information I gathered, I was able to gage a better understanding of my client, how to collect statistical data, and most importantly how narrowing your down your target audience enables you to market more effective. I am excited to implement the social media campaign designed to build my client’s audience. Although we are only focusing on one area for the campaign, I have assisted the client in rebranding her original business and narrowing her target audience by being more specific in the services she is providing, and I wrote her a new ‘About Us’ bio for the website. I revisited my SMART goals and shaped them to be more precise in what my goals are for my capstone and made them more realistic so that they are attainable. In regards to the capstone, it has really sunk in that our completion of the program is near. The thesis outline is truly a lifesaver from a student perspective. It is really informative and makes the process so much easier. The thesis is a little overwhelming because of all of the APA formatting which is writing standard, but is also tedious in catching all mistakes. With all of the valuable videos and lessons, I am able to not just apply this information professionally to my client’s projects, but to my own that I am currently working on. It will allow me to cut down costs on hiring someone to do these same services I am now doing. Lastly, I really enjoyed the discussion posts. It has been refreshing to be surrounded by individuals who are like me and aspire to do what they love. The thoughts, ideas, and research discussed have helped me in analyzing my own work, and have given me a new perspective on how I plan to approach my work.

Thank you for the experience Professor!

[chrissypr-blog]

Mastery Journal Assignment - Social Media Metrics

This course has truly taught me a lot of valuable things. I didn’t know anything about KPI’s although I was familiar with some of the process, I never thought prior to being a PR student that it was under the PR umbrella. This course gave me a better understanding of Google Analytics and how to set up a social media dashboard that would give me a scope of the metrics I wanted to solely focus on. I also got the opportunity to look at other businesses and research how they were able to build their social following which gave me ideas to apply to not only the projects I am contracted for, but also my own business. I learned about referrals, and clicks to conversion, and how to create S.M.A.R.T. goals. This knowledge will allow me to take more of an analytical approach to my current project that I will be doing my thesis on, and I will be able to used the applied knowledge to re-launch a book series and gage a whole new type of audience in the process.

 This course has had some challenges. When I initiated the set up for my own website with Google Analytics, and Kissmetrics, I was confused and didn’t have a lot of data to go off of. This taught me the importance of consistency and engaging content, which will convert to more referrals in the future.

 I also gained a better understanding of SEO and how with a good internet marketing strategy I can optimize my results and gain more organic and natural traffic to my website. I look forward to using this information to help build my overall following, to understand who my audience is and their behaviors, and to understand how to better engage with the public to increase my likes, comments, and shares.

 As always, this was a great experience and I look forward to what’s to come in this program.

 Best,

 Christina

[chrissypr-blog]

Mastery Journal Assignment

This course met my expectations because I was given an abundance of resources that will not only carry me throughout my master’s program, but through my journey as a PR specialist. I feel that it has really brought home the importance of critical thinking, and social strategy. Both of these skills are important in pubic relations because you have to know how to reach your audience, clientele, and present your service or product. We analyze different social platforms and discussed which one will be the drive of innovation and popular choice of future marketing. I was able to take in other perspectives from my peers and gain more insight in how I should be applying knowledge and tactics to my own personal brand. We were given so many resources to understand how to represent our brands, focusing on messaging that is impactful, to the point, and penetrating to our audience. We explored how to create content, what media functionalities are important for mobile devices when utilizing apps, and how to effectively communicate while bringing public awareness through our campaigns and marketing.

I will definitely apply the knowledge gained from this course personally within my own brand as I am building and soon launching, as well as professionally, through my work with clients. The learning materials in this course can be applied to all genres in business and will be essentials in understanding how to effective use social media to promote and market successfully. Building a strong campaign that will have the ability to resonate with viewers and captivate their interest into investing or at least engaging in your service or product is the foundation for your success and growth for your company. Having a sound idea of what platforms work best for your brand will allow you to effectively create buzz and organically gain public interest that is at the level of your consumers needs, wants, and skill set.

Thank you professor for such a great experience.   

Sincerely,

Christina

[chrissypr-blog]

WIM Mastery Journal Assignment

The Writing for Interactive Media course really surprised me. I took this course title for the Creative Writing for Entertainment BFA program and it was geared solely to video game writing and interactive game writing. That made me hesitant in how well I would do in this course because I was unsure as to what the subjects would be about and if they would draw interest from me to be creative and active within the course.

 To my surprise this course offered me so much knowledge. Researching articles for press releases, profiles, ‘how-to’, and live events were aligned with the real life duties of a public relation specialist. To have the hands on experience and the tutorials and templates to guide me was really helpful in allowing me to have a better understanding and breakdown of how to effectively do my job.

 I wanted to cover newsworthy stories that were relevant in my genre of interest, which is entertainment and music. I look at Full Sail to be a trail blazing entertainment based college and I could be wrong but I would have like to cover more things happening in the current media. I was allowed the opportunity to research and use subjects at my discretion, which gave me more freedom in being creative. I am happy about the subjects I chose because all of them were different and taught me a lot.

 This course helps me in my future career because it gave me an overall understanding of my role in media and how to approach and carry out interactive reporting. Why it is important to draw interest through headlines and promotion, and how it ties into journalism. I have been given access to so many resources that I can utilize in the future as well which is great asset in taking this course.

 This course met my expectations and aligned with my Mastery Journal PowerPoint on what I was looking to gain from this course. I feel more prepared for the phase in my public relations journey.