#max garner

[bmoreart]

“Conversations” Episode 13: Interview with Max Garner :: Nancy Murray Interviews Max Garner

[afluxstate]

For a brand to keep up with a world where the convergence of media and technology is moving closer to the individual at pace it's more crucial than ever that they take time and effort to ensure that their content strategies are truly consumer-centric. This convergence means that content and the point of transaction are also moving closer than ever so not only do brands have to still inform, entertain and delight with their content but they also have to ensure that where relevant a journey to purchase is easy, smooth and importantly unforced should the consumer so desire it. Context is key, the right content for the right device juxtaposed with the right type of brand to consumer interaction at the right time. Authentic and constant consumer-centric behaviour from a brand will always be the best way to aid success in rapidly changing convergent media world.

Max Garner, Managing Partner at Aegis Media