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David Shing, Presents on the Future of Digital Trends and Connectivity

At the end of January, 150 East 42nd street was privy to the presence of a very unique, not to mention particular, individual. Equipped with a rockstar hairstyle and bold predictions about the future of human and brand connectivity David Shing (aka Shingy) gave the good folks at Carat some gems to digest as we look to kick 2014 into gear. Below are some of my favorite talking points that the…

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For a brand to keep up with a world where the convergence of media and technology is moving closer to the individual at pace it's more crucial than ever that they take time and effort to ensure that their content strategies are truly consumer-centric. This convergence means that content and the point of transaction are also moving closer than ever so not only do brands have to still inform, entertain and delight with their content but they also have to ensure that where relevant a journey to purchase is easy, smooth and importantly unforced should the consumer so desire it. Context is key, the right content for the right device juxtaposed with the right type of brand to consumer interaction at the right time. Authentic and constant consumer-centric behaviour from a brand will always be the best way to aid success in rapidly changing convergent media world.

Max Garner, Managing Partner at Aegis Media

#Max Garner #Aegis Media #best of branded content 2013 #BCMA #branded content #branded entertainment

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Join Our List of Satisfied Clients.

Join Our Hundreds of Satisfied Clients. Our long list of successful clients includes companies large and small, in all industries.

Banks and Finance companies: AIG Global Services Allied Insurance Company Australia and New Zealand Banking Group Limited Bla…

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Next Generation Media Quarterly January 2012 (slides)

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Next Generation Media Quarterly October 2011

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