McFailure
Anyone else remember that time that McDonald's tried to get people to talk about their restaurant using the Twitter hashtag #McDStories? Since this was a marketing campaign, they were expecting people to write about the great customer service or that time they got an extra chicken nugget, right? But of course when you’re a fast food restaurant, we all know that people only have positive things to say.
I'm not sure what they were expecting with that, but it probably wasn't a great idea to give the Twitter public free reign on a marketing campaign and NOT expect them to be brutally honest or just make up wild stories.
I mean, just look at some of these.
In the end, McDonald's pulled the hashtag within 2 hours.
I think the lesson to be learned from this is: never give the public an unmoderated platform to say anything about your restaurant. And also, sometimes it’s really, really funny when companies forget that.
