The Impact of Convergence in Daily Media Habits
I have noticed an increasing dependence on media convergence in my personal media consumption in recent years. The convenience of having all media available at my fingertips is incredible, and as humans we are so susceptible to finding the path of least resistance and taking the easy route. However, between the threat of losing locally produced media content and the echo chamber effect of receiving news from the same source, it is never more important to consider the importance of applying critical thought in personal media use.
The world has undergone lightening-fast transformations in the growth of technology during the ever progressing digital age. Traditional broadcasting faces challenges to survive in the modern world. It is critical that traditional sources adapt to maintain diverse media content in an online age. For a Canadian example, I recall watching many hours of broadcasting from the Canadian Broadcasting Company (CBC) when I was a child. At that point in my life, my media consumption was almost exclusively Canadian; watching episodes of shows on CBC such as “The Littlest Hobo” and “This Hour Has 22 Minutes” provided almost exclusive regulated Canadian content and allowed me to view the world through more of a local lens. Nowadays, my media content is from a vast amount of sources, as shown on my log. While this does have the benefit of providing a broader world perspective, the vast majority of these are not local, or even Canadian, sources.
Another concern with media convergence is the issue of an echo chamber effect, where the content the audience is exposed to is catered to their previous consumed information. This plays a significant influence on the spread of information, particularly through social media. Even with deliberate choices for diverse sources, this can cause bias in information gathering and education online. Therefore, it is always important to apply critical thought and consider the sources of the media which we consume.







