Rant2.0, or rather a 2.0 rant
A rant: a loud bombastic declamation expressed with strong emotion. So I should probably type this blogpost with caps lock on and use a lot exclamation marks. But I won't, instead I'll start by explaining why I am annoyed by the over-usage of the 2.0 thing. A few weeks ago I attended a symposium, and one of the topics discussed was Education 2.0 and 3.0. Afterwards an elderly man approached me, looking somewhat confused, and he asked me what the meaning of this 2.0 and 3.0 was.
At first I was somewhat surprised by the question, but I'm not totally oblivious to people not understanding the IT lingo, or more fitting for 2.0, the 'overused marketing' lingo.
I had never really wondered why, so it took me a second to come up with an answer. What I ended up telling the elderly man was that 2.0/3.0 are version numbers, used to indicate a different version, or a (complete) renewal. And that it was a thing most commonly seen in software development. Of course it's also used in other areas, but by mentioning software development the man wouldn't have to feel bad about not knowing and I could feel good about helping someone.
So far we haven't reached the rant part yet, I know. But since that conversation I've started to see it everywhere, and I mean everywhere (don't think about pink elephants). 2.0 this and 3.0 that, but having in the back of my mind the fact that apparently this isn't clear to everyone I started getting annoyed. First off, most of these so-called 2.0's hardly even qualify for a 1.0.0.1 increment with the level of innovation they're showing. Also I couldn't help but thinking; "Why can't they be more original?!".
To illustrate how not-original the 2.0 crowd is, here's some examples:
Web 2.0, Classroom 2.0, Museum 2.0, Health 2.0, Enterprise 2.0, Gov 2.0, Government 2.0, Library 2.0, Emotional IQ 2.0, Career 2.0, Mobile 2.0, Publishing 2.0, Business 2.0, Travel 2.0, Ecommerce 2.0, Women 2.0 and many, many more (about 1,040,000,000 more).
There might be more popular uses of the same name, but this is just to illustrate how many there are. Nor am I affiliated with any of these sites, I merely did a search for "2.0" on Google, Wikipedia and Twitter.
It's also funny to note that the 'Point' in 'Two Point oh' doesn't really work, or at least not in domain names. They either end up with having just "2" or "20" in the domain name, both conveying a different meaning than 2.0.
I don't have a clear cut solution for my frustrations, other than taking a deep breath though I'm sure the 2.0 hype will fade. The sooner the better ;). Mostly I hope people will put some effort into thinking of better, funnier and more original names. I am personally attracted to weird, funny, geeky names while the 2.0 thing makes me lose interest right away, so please be more creative, I know you can do better!
We Were Promised Jetpacks, I saw their name, loved it and then I started listening to their music, cool names work!
Google, have you ever heard it before?
37Signals, don't forget to read the article this links to!
Know more awesome names? Let me know and if I like them I'll add them!