#meredith corp.

[wpanews]

Meredith Corp. agrees to sell Time Magazine for $190M | TheHill Marc Benioff, co-founder of the cloud computing company Salesforce.com, and his wife Lynn Benioff are purchasing the publication, they confirmed to the Journal.

[oromero50]

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. Identity is the foundation of addressable marketing, and yet it’s being treated as a precious resource. This is because digital identity... Continue reading » The post Identity Should Be A Commodity appeared first on AdExchanger.

[oromero50]

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blended... Continue reading » The post The Real Power Of Publisher Data appeared first on AdExchanger.

[paulpannone]

Martha's move quietly draws interest of other traditional advertisers

Martha’s move quietly draws interest of other traditional advertisers

By Paul Pannone

After announcing  Meredith Corp. will be taking over the business operation of Martha Stewart Living through a 10-year licensing agreement, competitors of Martha Stewart quietly agree the move is the right business move, given the growing struggle to attract advertising support for print pages. Stewart’s deal will relinquish  non-editorial functions of the brand including ad…

View On WordPress