#michelob

[thingsfromthedirt]

[fuzzyghost]

[coolthingsguyslike]

[thegikitiki]

The "unexpected" thing to do on a fishing trip is apparently bringing the champagne of beers. Because nothing says "I'm one with nature" like cracking open a gold can of premium lager while standing in mud. Michelob is trying to convince us that fishing isn't just about the fish, it's about the aesthetic of the fish. It's the 1970s equivalent of bringing a charcuterie board to a campsite.

Source: Esquire Magazine, June 1970.

[ww-wavybaby]

i be tryna ⭐️ve myself but beeer and c0c4in is just too good of a combo

im evbs fav divorced dad

[p-u-s-s-y-i-s-a-r-t-i-i]

Vintage Michelob ad...

[goshyesvintageads]

Anheuser-Busch Inc, 1979

[compellingselling]

Wonder what the "Spurs win" ad looked like

Doesn't matter. I was rooting for the Knicks. These cool digital out of home boards went live in Times Square the night the Knicks won the NBA championship.

Michelob did a spot, too, that ran at the close of the last game.

Agency: BBDO, New York.