May 5, 2017
Least Intrusive Video Ads with the Best Recall: Pre-Rolls
Least Intrusive Video Ads with the Best Recall: Pre-Rolls
It’s the eternal questions for advertisers: What works? Just when you think you’ve figured it out, the world shifts again. One day you hear, it’s all about “snackable” content – short clips that can be viewed in less than a minute. The next day, it’s all about long-form video ads. What’s a marketer to do? YuMe, Inc.and IPG Media Lab took a look at the effectiveness of different video ad…
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