The Horse Metaphor in Mouthwashing
I’ve seen people talk about the visual metaphors of the Polle mascot and horses in Jimmy’s hallucinations, but not so much about how the Polle and horse imagery mirrors Pony Express’s capitalistic, abusive work culture.
Polle, the mascot for Pony Express, reflects how the company (and most capitalistic companies for that matter) views its employees like workhorses. Employees are expected to work long hours with minimal rest and be productive at all times (think of the metaphor “Working yourself to death”). Failure to follow company protocols results in employees being punished en masse or having their pay docked.
Jimmy’s comment about how Pony Express sells plushies of Polle to kids illustrates how the company indoctrinates children into a capitalistic culture. This reflects how toy companies in real life market products tailored to kids to indoctrinate them into a capitalistic society.
The choice to make Polle look cute and cartoony also reflects how companies in real life use such imagery to push their brand to as wide of an audience as possible. It’s like Corporate Memphis, which uses sanitized, colorful, simplistic imagery to appeal to a wide audience.
While the cute horse imagery outwardly promotes the idea that Pony Express cares about the wellbeing of its employees, we know the company views its employees as disposable. Below is a list of some examples illustrating Pony Express’s apathy toward its employees:
Lack of medical supplies, including supplies for women’s healthcare and serious injuries
Restrictions on employee’s autonomy (Only the Captain has access to certain supplies employees need to complete tasks)
Long work hours with few breaks and little time to sleep
Unsafe work environment for female employees (No locks on sleeping quarter doors, harsh punishment system that discourages reports of abusive behavior)
Harsh punishment system (listing this again because the punishment system also penalizes men and, in many cases, all employees as a group)
Lack of a fifth cryopod for Daisuke
Cold, industrial design of the ship
These examples show that the company’s end goal is to profit and “cut corners” at the expense of its employees.
In conclusion, the Polle mascot and the horse imagery are visual metaphors for how companies indoctrinate people into a capitalistic culture and abuse employees for profit.















