Dec 14, 2012
Chill Berry Frozen Yogurt found in Harlem.
I really love this bubbly, whimsical lettering. The color choice is also a really great ida although the logo reminds me more of a candy shop versus a store that sells frozen yogurt. Also although out of context, the right side "yogurt" has a swirl that reminds me of a cupcake with Ray-Ban looking glasses that really take away from the lovely typography. THe type reminds me of the kind of handlettering you might find in San Francisco. Typographers from the type found Lost Type created a typeface called Missin Script that reminds me of the script in this typeface. Although very bold and has good contrast without looking too modern it created a warm yet bubbly feel for the shop.