Feb 20, 2024
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Momfluencers
“Momfluencers” are an up-and-coming sector of social media influencers. The rise of social media has caused a shift in topics that usually remain private, to now being public. In the past, mothers have seemingly tried to keep their children’s faces and embarrassing moments off the internet. Recently there has been a rise in the “momfluencer.” This term refers to mothers who post their daily lives as moms as well as their kid’s and partner’s daily lives. Whether this be a post to Facebook or a Tik Tok with her kids, momfluencers are taking over the social media landscape. They post content such as activity ideas for the kids, recipes, and classic mom rants. It’s important to note that there is a danger that comes with being a momfluencer. There are countless child predators on the internet. When a mom posts pictures and videos of her child and gives away details about their lives and whereabouts, she’s putting her child’s life in danger simply for likes and reposts. Most momfluencers seem to be completely oblivious of this dangerous aspect of their actions. Although this content is all in good fun, some of these momfluencers need to take a step back and look at the grand scheme of their social media presence. On top of all of this, the children being posted on social media by their mothers are too young to stand up for themselves and say that they don’t want to be on social media. Some of them are too young to even fully understand what social media is. They have no choice but to constantly be posted by their mothers. When they grow older and can understand what they’ve been through, they may resent their mother for her actions. One momfluencer who has received exceptional backlash, and punishment from the law, is Ruby Franke. Utah native Ruby ran a popular Youtube channel called 8 Passengers. She documented her life with her husband Kevin and their six kids. The videos expose her abusive words and actions towards her kids. This sort of behavior went on a while before the law got involved. However, the world of social media noticed her abuse straight away. Something Ruby masked as “strict parenting” was genuine child abuse, and people online didn’t shy away from calling her out on it.
“Ruby Franke, Utah YouTuber, Arrested on Abuse Charges after Malnourished Child in Duct Tape Found.” NBCNews.Com, NBCUniversal News Group, 31 Aug. 2023, www.nbcnews.com/news/us-news/ruby-franke-vlogger-8-passengers-youtube-channel-arrested-child-abuse-rcna102731.
Wegener, Claudia, et al. “Motherhood in social media: Phenomena and consequences of the professionalization of mothers and their Media (self-)representation.” Feminist Media Studies, vol. 23, no. 7, 2022, pp. 3222–3238, https://doi.org/10.1080/14680777.2022.2108479.
Social media is performative by nature. We post to incur likes and follows. But influencer culture takes these performances to an entirely new level in motherhood. These virtual mom friends, with their massive social media followings, are performing motherhood in a way that is both captivating and unnerving.
NICOLE KARLIS
The tradmom accounts that are aesthetically grounded in some sort of sense of nostalgia or some sort of “simpler time” do appeal to those of us who are firmly centered in the complicated now. I think it comes back to this human need to hope for things. We want to hope that, for example, work-life balance can be more equitable for women in this country and mothers in this country. We want to hope that we won’t always feel so frenzied and burnt out in our roles as mothers. So I think one reason that we follow is a sense of escapism, like, this woman is kneading her sourdough and milking her cows, and it feels wholly removed from my life. I don’t feel like I have to compare myself to it because it’s completely different from my everyday.
But I think it’s insidious in that it assumes that there was a sense of purity or rightness in a time when most women were oppressed. When we think, it was simpler then, it was easier then, we have to ask, who was it simpler or easier for? And the answer is usually white, rich men.
Author Sara Petersen on how a certain image of motherhood took over social media and makes moms feel bad.
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