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Resistance is female
lol, I'm not sure what agency is behind this but, creative should have checked the copy. Locavore is a fairly new word so I'm going to assuming the copy editor just thought it was creative word play. A quick Google search would have helped anyone discover that and NYC is a city that would have a larger population of locavores than most other cities. We're all cosmopolitan and what not.
If this was intentional and not just accidental, then I will have to ask why they didn't use an apple. It's a NYC MTA train ad. I'm not sure what could fit the bill better and be more iconic than an Apple. It's the Big Apple and apples are local to NY! C'mon. I don't know where a cupcake is local to.
