Does simply being active on an online game generate revenue for the developer? Am I contributing to Blizzard’s bottom line by playing Overwatch?
Yes you are. You might not be contributing directly, but you are adding monetary value to their game by playing it. Just by playing the game, you contribute in these ways:
#1: You might spend in the future
People who don’t play won’t spend, period. The more people play long term (weeks, months, years), the more likely they are to eventually spend some money. There is no greater correlation metric between money spent than with time spent playing. We call this time spent playing “Engagement”. By continuing to play, you’re making it more likely that you will relent down the line and spend something. It’s in our best interest to keep you around and playing to eventually reach that point. You might not get there yourself, but the longer players play, the more likely they will eventually give us a few bucks.
#2: You help provide entertainment for other players
Players don’t like playing games (especially multiplayer games) when they’re ghost towns. We need a critical mass of players to pull from in order to keep matches spinning up and running. For things like ranked play, the pool of qualified players is even smaller. Furthermore, many of those players who are playing with you have spent money at some point in the past. If they have a good time, they’ll probably spend some too. By playing with other players, selling or buying stuff on the auction house, interacting with other players, you provide other players reasons to continue playing.
#3: You help provide useful data about player behavior
We’re always watching what you do. We keep track of what maps you like, what game modes you participate in, what characters or classes you like to play, where you spend most of your time in game, and so on and so forth. While one player’s behavior data isn’t super useful, having millions of players’ aggregated behavior data is really useful. We can use it to figure out elements of the game that aren’t working. That might mean figuring out whether Bastion’s turret form is really OP, whether Genji really does need a nerf, where the pain points are in a specific stage, or even additional things that we can sell to players that they want.
#4: You are easier to reach with cross-promotional offers than non-players
Overwatch is fun and all, but what if Blizzard wanted to drum up interest in their BlizzCon Virtual Ticket? Well, they can show advertisements for it in the game and it reaches even non-paying players like you that play regularly. Some number of these players might decide that the ticket price is worth it and buy it. Or maybe Blizzard wants to get more players for Diablo Immortal, so they offer a special Overwatch skin or something to players if they download and register Diablo Immortal. Some number of those players will continue on to keep playing Diablo Immortal and possibly spending there too. You’re already invested here, whereas somebody else who doesn’t play at all like EvilDeathCrab would not be. It’s much easier to convince you to engage with something than it is to convince him.
This is, by no means, an exhaustive list. Overall, non-paying players like you provide a good amount of value to the player community and developers by playing. That value might not be direct monetary contributions, but it’s still valuable nonetheless because it indirectly contributes to monetary contributions. We want as many players as we can to fill the servers and engage with the content. Some of them will pay, some of them will not, but it’s an ecosystem where we try to provide enough value and fun to all segments of the player base.
The FANTa Project is currently on hiatus while I am crunching at work too busy.
[What is the FANTa project?] [Git the FANTa Project]
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