#mybroadband

[jenitaferreira]

#MyBroadband creates list of top #Twitter users in South Africa based on Followers. 

This list consists of celebrities and spoof accounts which is not unexpected based on the worlds top #Twitter users. One cannot scoff at spoof accounts, they make Twitter a happy place including my favourite Professor Snape who can get a proper LOL out of me on most days. 

But why are we still measuring strength based on followers? Platforms like Klout, Peer Index and Kred started the trend of finding influential #Twitter accounts. I'm not saying they got it right, but they sure got us to think differently about data. Metrics like Impact, Outreach and Tweet Activity are just as, if not, more important than the number of followers you have. Let's not forget this. 

I'm rather passionate about getting South Africans blogging and tweeting about what they know. If they start out believing that they cannot compete with Gareth Cliff and Casper Lee, then how can they ever succeed? 

[jenitaferreira]

#WhatsApp and #Facebook are the biggest mobile messaging platforms in South Africa. Will this change the way brands select their platforms for marketing efforts? 

I've only just moved back to South Africa and while friends and family tell me I will snap up a job quite easily, I continue to craft my CV. The truth is, after being in London for 5 years, I was afraid that I may not understand the South African market. My continued love of data has proved otherwise. 

After seeing a #WeChat logo on a #DSTV commercial I immediately downloaded the app. People have told me this is the chat app for South African's. The qualifier in their eyes was that "Gareth Cliff hosts his new radio show on WeChat". Upon further research, I see that this is not the case. 

#MyBroadband tells a different story with their recent article depicting #WhatsApp and #Facebook as the key mobile messaging platforms. They discuss how this could affect the voice revenues for cellular companies in South Africa. 

Based on learnings from the UK I don't believe this is the case. People will continue to use cellular voice services if service providers include minutes as part of bundles and monthly contracts. Another factor is the data and broadband available to the average South African is significantly less than in the UK. 

What I found fascinating from this story is that #WhatsApp is a key player in the South African market and should be considered as an effective alternative to #WeChat. The penetration is higher and since it's purchase by Facebook, will become effective as part of an integrated strategy. 

I continue to distrust #Facebook but the reality is that for marketers right now, it's the primary target for social media marketing. With over 100 million active users in Africa and 80% on mobile, it will continue to be a key player. 

[thingsididntclick]

MyBroadband: "What do Steve Jobs and a clown have in common?"

[commonroger]

Is the cheapest always best?

My troubles don’t point me to that conclusion.

This week on MyBroadband.co.za a survey was done, rating SA most affordable broadband provider. But a far as quality is concerned, that list may look totally different.

I just got the Samsung Galaxy S3. And by nature, I’m a person that likes to be online. Twitter, news sites and blogging; generally filling my head with useless junk. Naturally this phone threw me in a whole new environment. Upgrading from the lowly Blackberry Pearl (which I’ve temped to throw against the wall on numerous occasion) to this monster changed me.

Dramatic right?

I’m downloading apps on demand, commenting and sharing. And filtering through it all consumes time. A bad connection just exacerbates that experience. Not only am I dealing with sketchy reception but dropped connection and extremely slow speeds. The bane of my existence.

Here is the list Mybroadband compiled:

Better quality = more quality time with my beautiful new wife.

Ps. I’ve got the evil eye on many occasion reloading. And I’m use MTN for cellular connection and Cell C for broadband. #JS