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UP & GO LAUNCH TVC SPOT PROMOTING THE “RIGHT TYPE OF ENERGY”
Up & Go have released a trans-Tasman TV spot which positions the product as being “the right type of energy” to help consumers realise that not all energy is created equal, and drive nutritional benefits of the product ahead of major energy competitors.
CAN COKE’S NEW LOOK CAN ATTRACT MILLENNIAL SHOPPERS?
Coke are set to re-energize and modernise their diet offering for a new generation of drinkers.
With the introduction of bold new packaging and new flavours, the CSD giant aim to appeal to consumers’ changing tastes that are steadily shifting towards energy drinks and flavoured waters.
OBSERVING HUMAN BEHAVIOUR LED TO UNIQUE BOTTLE SHAPE
The Dieline look at how Yan Juices’ bottle design was informed by human behavior.
Along with it’s more modern look, the new design proved multiple benefits from a practicality perspective, for both consumers and the business itself.
COCA-COLA’S CORPORATE BRAND CAMPAIGN MOVES BEYOND SODA
In September Coca Cola launched a corporate brand campaign that describes the company as “more than our name suggests” telling the stories of it’s workers, brands and products across the Masterbrand.
The campaign comes off the back of CSD marketers battling falling sales as a result of consumer health concerns and efforts by local governments to tax sugar-sweetened drinks.
View the TVC here.
HOW GATORADE INVENTED NEW PRODUCTS BY REVISITING OLD ONES
In a world where brands are constantly cluttering markets with new flavors or pack formats, Harvard Business Review looks at how Gatorade found success revisiting their core and its consumer’s needs.
By developing a range of complimentary products based on the insight that “the serious athlete” needs to Prime, Perform and Recover - beyond just hydrating.
THE WORLD REACTS TO PEPSI’S SALTED CARAMEL NPD
Pepsi’s latest NPD launch - Salted Caramel flavour has divided the internet with reactions to the product ranging from intrigue to downright disgust.
Dare Ice Coffee - Bike Lock - Place all over the head
Australia 2014
Dare Iced Coffee Cuffs
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