Positive Exposure
Photography captures the life of its subjects in some of their most beautiful moments. Whether showcased or candid, photographs reveal personal stories communicated by way of the creators of the world in which they are set. While scrolling through my Instagram, I am often stopped by a portrait of a model, a newly-wed couple, or a friendly face, all captured by the same talented young photographer, and my cousin, Natalia Wajda.
Operating under two respective handles, @nataliafries and @nataliawphotos, she has "two identities in photography," shooting both casually and professionally. She revealed to me that one half of her business comes from clients who hire her for weddings, engagements, baby photos, fashion photography, and "anything that comes [her] way."
The other half is collaborating with models who will seek her out "if they need photos for their portfolio for their agency or a test shoot." This includes getting a makeup artist and stylist. "Trade for Print," it's called. She explained that these collaborations, though non-profitable, allow her to express her voice as an artist since it's "hard to be creative and do what you want with people who are paying you."
Initially establishing herself by putting posters up around her college campus, she now finds most of her clients through social media. "A lot of people will dm me and be like, 'hey, can we shoot? What are your packages?' or models will find my page and ask me to collab." Actively posting and reaching out to potential clients is all part of having a successful business. In an age where likes and follows determine the value of an artist, that artist has to be particular about the business she attracts. "It's not a collaboration to me if I'm doing all the work, so that person has to be able to bring their look, bring their style, and contribute."
Natalia has certainly established a community of models that can do her work justice. As a core member of H Collective, she has gained access to more and more opportunities. Made up of photographers, videographers, makeup artists, stylists, and models, H Collective connects artists from all over the world with brands and agencies using a platform called "The Hub." Based in and around New York, Natalia is invited to meet-ups hosted by the company where she can work with other creatives and shoot. "Open to anyone," it is a great space for potential applicants.
A post shared by H (@h_collective) on May 7, 2018 at 7:33pm PDT
All of these doors open to her, she takes everything as it comes camera in hand. "It's just something I can get away from the world with."
Check out Natalia’s sites @nataliawphotos , @nataliafries and the H Collective site @h_collective