#newspaper circulation

[easymediaindia]

Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix What drives newspaper sales? Is it content? Is it pricing? Is it strategy? No one knows. However, there is unanimity among Indian newspapers that there are 12 key factors that can influence sales.

[digitalfirstnewspapers]

Digital Subscription Growth-Engagement is the Key

Digital Subscription Growth-Engagement is the Key

Engagement.

We hear that word frequently in the newspaper industry. In fact, a day doesn’t go by when a new blog post about the importance of engagement isn’t published (including this one). It’s also a part of daily strategy discussions in our company.

Like you, we measure pageviews and uniques  and have goals for growth in both of these categories. They’re still very important. But we also…

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