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Newspaper Digital Summary-June 2018

Here’s are the latest updates from May-June 2018 with the primary focus on bringing posts concerning consumer revenue together in one place. The goal is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry. Posts like this one-Here’s how the subscriber funnel, or whatever you want to call it, works

Would readers pay for content if they…

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Newspaper Digital Summary-May 2018

Here’s are the latest updates from April-May 2018 with the primary focus on bringing posts concerning consumer revenue together in one place. The goal is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry. Posts like this one-The Seattle Times is making it everyone’s job to grow digital subscribers

Publishers hunting for subscribers…

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Newspaper Digital Summary- March 2018

It’s been some time since my last post but the purpose remains the same…to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry. Today’s post will focus on articles related to the ever-increasing importance of consumer revenue including article like-holding Our Applause for the Google News Initiative

News publishers have been dubious about

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Newspaper Digital Summary-6/15/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-As audience development grows, publishers question who should own it

Mobile news audience grows despite circulation…

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#digital first #digital platforms #digital subscribers #journalism #linkedin #metering #mobile advertising #Newspaper #newspaper circulation #newspapers #paid content #Paywall

Newspaper Digital Summary-4/22/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-

Publishers fear fallout of Google-backed ad blocker Publishers are responding to a Wall Street Journal report that…

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#digital first #digital platforms #digital subscribers #journalism #metering #mobile advertising #paid content #Paywall

Newspaper Digital Summary-3/25/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-

I studied how journalists used Twitter for two years. Here’s what I learned. Twitter reflects the good, the bad and…

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#digital first #digital platforms #digital subscribers #journalism #metering #paid content #Paywall

Newspaper Digital Summary-1/2/2017

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-Five reasons why engagement is so hot right now

Rethinking engagement strategies for a home page bypass This isn’t a…

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#ABC #amazon #digital first #digital platforms #digital subscribers #facebook #journalism #metering #mobile advertising #NAA #Newspaper #newspaper circulation #newspapers #paid content #Paywall

Newspaper Digital Summary-12/26/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-Behind The New York Times’ Surge To 2.5 million Subscribers: Toughening The Facebook Wall Helped

‘2017’s going to be…

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#circulation #digital first #digital platforms #digital subscribers #facebook #journalism #metering #mobile advertising #New York Times #newspaper circulation #paid content #Paywall

Newspaper Digital Summary-12/03/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-More publishers turn to content-recommendation networks

5 Digital Marketing Tools Every Print Media Sales Rep Should…

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#circulation #consumer interest #digital first #digital platforms #digital subscribers #journalism #metering #NAA #Newspaper #newspaper circulation #paid content #Paywall #Tinypass

Newspaper Digital Summary-11/25/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-The Times subscriber bump and the ‘Trump Effect’

How Top Social Media Experts Reach Their Audiences Using new social…

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#digital first #digital platforms #digital subscribers #facebook #journalism #metering #NAA #New York Times #Newspaper #newspaper circulation #newspapers #paid content #Paywall #twitter

Why aren't we rewarding our best subscribers?

Why aren’t we rewarding our best subscribers?

I have to admit, I’m hooked on Dollar Shave Club. Not only do they have really good products, but they also give me free stuff. The more I spend with them, the more free stuff I get. The more free stuff I get (which is usually a sample of some new product), the more I spend. It’s a vicious cycle that both of us enjoy.

I’ve been with them for several years now and purchase several of their…

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#circulation #consumer interest #digital first #digital platforms #digital subscribers #Gannett #journalism #metering #NAA #Newspaper #newspaper circulation #newspapers #paid content #Paywall #USA Today

Digital Subscription Growth, Data and Keewee

Depending on where you are in your digital subscription growth strategy, things might be getting a little tougher in terms of continuing to grow the number. Perhaps much tougher.

If you’ve lowered the meter, experimented with different pricing models (A/B or A/B/C testing) and marketed the heck out of them, using data to drive both acquisition and retention is the logical next step.

I talk about…

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#Advertising #digital first #digital platforms #digital subscribers #facebook #journalism #Keewee #Leap Media #Marketing G2 #Marketing Solutions Group #metering #New York Times #Newspaper #newspaper circulation #newspapers #paid content #Paywall

Newspaper Digital Summary-11/11/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-Community News’ Fight to Succeed: ‘Sustain Local 2016’

At Hearst Newspapers, a New Digital Strategy to End ‘Flying…

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#Advertising #digital subscribers #facebook #Financial Times #metering #New York Times #newspaper circulation #newspapers #Publishers #snapchat

Newspaper Digital Summary-11/4/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-The New York Times Says Not to Worry About Its 18.5% Drop in Print Advertising

Caught between a rock and a hard…

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#circulation #digital first #digital platforms #digital subscribers #journalism #metering #New York Times #new york times co #Newspaper #newspaper circulation #newspapers #paid content #Paywall #Wall Street Journal

Newspaper Digital Summary-10/29/16 Halloween Edition

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including-Why audience engagement must be appropriately defined

On the hunt for direct audience connections, publishers turn…

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#Advertising #amazon #circulation #consumer interest #digital first #digital platforms #digital subscribers #Gannett #journalism #metering #mobile advertising #Newspaper #newspaper circulation #newspapers #paid content #Paywall

Digital Services And The Opportunity For Weekly Newspapers

There’s no doubt that almost every daily newspaper has deployed a digital services program and they’re already seeing the benefits of such a program in terms of expanding their active account base and incremental revenue. From Gannett to Gatehouse and everyone in between, digital advertising revenue is at the top of the list of priorities in 2016 and it continues to become a larger part of the…

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#Advertising #digital first #digital platforms #digital services #digital subscribers #journalism #Localedge #metering #mobile advertising #NAA #Newspaper #newspaper circulation #newspapers #paid content #Paywall #propel marketing

Newspaper Digital Summary-10/23/16

This blog’s purpose is to keep audience and revenue executives up to date on the massive changes taking place in the newspaper industry by selecting specific stories that show how that is happening. See how newspapers are addressing those changes in the top stories below including –Internet mysteries: Where does the disappearing ad dollar go?

Digital will keep soaring, even with its flaws There…

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#circulation #consumer interest #digital first #digital platforms #digital subscribers #journalism #metering #newspaper circulation #newspapers #paid content #Paywall

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