#nike volt

[neverwearthem]

WDYWT

[holdthephonio]

Train like a champion

[squeakity]

every time I see a new product Nike has available in "Volt" I imagine someone completely decked out (helmet, jersey, shaft, head, shorts, socks, cleats, etc.) running around on the field looking like a goddamn highlighter come-to-life.

[arunninglifewithfriends]

"Some people love the fluorescent footwear while others hate it. Either way, Nike has captured marketing gold in London with its Volt line of shoes.

“I love the colour of the shoes,” Canadian hurdler Phylicia George said via e-mail. “It’s easy to notice when watching them on the track and they stand out.”

And that’s exactly what Nike wanted. TV viewers around the world have no doubt been asking “What’s with all those yellow shoes?”