“At Nike, no one determines our future but us.
We exist to serve the athlete and our success is determined by our ability to inspire and innovate to meet - and often exceed - their expectations.
No matter the macro challenges, we have the plans ad strategies to rise above. The breadth and depth of our powerful portfolio across brands, categories, geographies, gender and channel is unmatched. And we remain well-resourced and well-positioned to create competitive separation and deliver sustainable and profitable growth. By continuing to leverage that portfolio.
As aways, the key to unlocking out highest earnings potential is our unshakeable focus on the consumer.”
- Nike, 2015 annual report
Nikes Goals:
To…
Serve the Athlete through providing consistent sustainable products for them.
Inspire people globally to be more active during their day to day life.
Innovate their products and develop more technical and creative products that are unique.
Build and sustain more partnerships globally
To be a part of the forming of future clothing via recycling, environmental labelling, consumer awareness and sustainability.
