Nov 24, 2025
UConn star Sarah Strong has signed an NIL deal with Jordan Brand.
“Being part of Jordan Brand is honestly a huge honor. Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”
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UConn star Sarah Strong has signed an NIL deal with Jordan Brand.
“Being part of Jordan Brand is honestly a huge honor. Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”
Paige Bueckers is the first NIL athlete to design and launch a Nike Player Edition basketball sneaker. Her custom Nike G.T. Hustle 3 is crafted to elevate her game during the final season of her legendary collegiate career. Fans can snag the Nike G.T. Hustle 3 Paige Bueckers Player Edition starting December 7 on SNKRS and at select retailers.
NYX Professional Makeup has teamed up with USC Women’s Basketball star JuJu Watkins in a groundbreaking deal, marking the first makeup endorsement for a female college basketball player. As an ambassador, Watkins will lead national campaigns across NYX’s social and digital platforms, promoting the “Make Them Look” message of bold self-expression. She’ll also make her in-store debut with featured displays nationwide, highlighting the powerful connection between beauty and sports.
BREAKING NEWS: High School Star and LSU 2025 Commit Bella Hines has signed a multi-year deal with Jordan Brand.
Hines is the only active high school player to have an NIL deal with Jordan Brand.
New Balance has signed UCLA star Sienna Betts to a NIL shoe deal.
Adidas has made a groundbreaking move by signing the nation’s top-ranked high school guard, Kaleena Smith, to a multi-year shoe deal, marking the brand's first NIL signing in women’s basketball.
Basketball legend Candace Parker, the brand's President of Adidas Women's Basketball, shared her admiration: "If you watch her play, her game speaks for itself. As a brand, we felt like this was a perfect fit."
Through the deal, Adidas will sponsor both Smith’s Ontario Christian high school team and her AAU team as they compete on the 3SSB Circuit.
Smith, who was named the 2023-24 MaxPreps National Freshman of the Year, has yet to announce her college plans, keeping fans eagerly anticipating her next steps.
USC guard JuJu Watkins just added another impressive achievement to her resume. On Thursday, Gatorade announced Watkins as the latest addition to its roster of athletes, making her just the third college basketball player to land a Name, Image, and Likeness (NIL) deal with the iconic brand.
Watkins joins an elite group alongside UConn's Paige Bueckers and former Iowa star Caitlin Clark. As part of her partnership with Gatorade, she’ll be featured in upcoming marketing campaigns and will contribute to the Gatorade Player of the Year program, among other initiatives.
On Angel Reese's podcast, Unapologetically Angel, Skylar Diggins-Smith said she wants reparations for NIL!
Listen to the episode now: http://tapthe.link/AngelEp19