reminder that sabra hummus (on the BDS boycott list) is sold as obela in australia & new zealand. boycott obela.
many people do not know this so please spread this!

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reminder that sabra hummus (on the BDS boycott list) is sold as obela in australia & new zealand. boycott obela.
many people do not know this so please spread this!
... #25yearsofcactus #25yearsofbanglarock check out this article published today at the #vernaculardaily #obela of #ebela.. Thank you for supporting #originalmusic... #banglarock #ernieballindia #makingmusicianshappy #iplayslinky #cactusmusic (at West Bengal)
Obela is an international Hummus brand from Pepsico/Strauss.
At Studio Yotam Bezalel I was in charge of the new Brand Identity Guidelines for a complete relaunch of the Brand on the Australian and the Mexican market.
The rebranding included packaging design, redesign of the entire visual identity, style guidelines and instructions for corporate and marketing materials.