While I respect what you're trying to do and I agree with the general idea and sentiment behind there's just the problem that boycotts don't work in our contemporary world unfortunately, especially on big companies like microsoft, I remember when this happened with hogwarts legacy and it didn't change anything, in the end that just became a sort of weird purity test, I din't buy that game cause I had no interest and even if I did I hate jkr, but I don't see any use in shaming people who do.
I don't think you're doing purity testing or anything similar, and the effort is admirable, but I think believing that people that buy the game don't care about palestine is wrong, I think it's more that they don't see the use in trying a boycott that will fail.
Btw I hope the boycott succeds I sincerely don't think it will, I myself am not buying the game for a while and will probably pirate it, but it's my personal choice and I don't see the use in shaming people for playing it as it won't win them over and will most likely make them bitter towards the cause, people are fickle and selfish by nature, and the same thing happened with hogwarts legacy. People said it revealed those who played ad unworthy allies, but I don't think we should exclude people by worthiness, you don't win by having "quality" you win by having "quantity".
That's just my two cents on the subject though
consumer boycotts can and do work. a few highlights taken from here (emphasis my own):
Affirming the role the BDS movement has played in the Israeli economy’s “spiral of collapse,” as 130 leading Israeli economists describe it, in September, the Chairman of the Israeli Export Institute said: “BDS and boycotts have changed Israel’s global trade landscape.” He added, “Economic boycotts and BDS organizations present major challenges, and in some countries, we are forced to operate under the radar.” Israel’s projected annual GDP growth rate for 2024 is 0%, according to leading credit rating agency S&P, and some 60,000 Israeli businesses are projected to have shut down during this year of ongoing genocide. Global sales of McDonald’s, a prime BDS target, “fell by 1.5% between July and September, the biggest decline in four years, more than twice the size forecast by analysts. It followed a 1% drop in the April to June period.” In October, fossil fuel giant Chevron, a priority target of the BDS movement, halted a $429 million expansion of an Israeli-claimed fossil gas field amid Israel’s ongoing genocide in Gaza and its brutal bombings in Lebanon, Syria, and beyond. In August, in a significant BDS win, French insurer AXA was forced to sell its investments in all major Israeli banks. In November, Carrefour closed all branches in Jordan due to BDS pressure. Carrefour’s partner in most of the Arab World, the Majid Al Futtaim Group, reacted to BDS Jordan’s boycott pressure by ending all business with the French retailer in Jordan. In November, the Boycott PUMA campaign confirmed that, following relentless BDS campaigns worldwide, the German company had ended its complicity with Israel’s apartheid regime. In December, the Strauss Group, a complicit Israeli multinational food and beverage corporation, was forced, due to an effective BDS campaign, to sell off its shares in the US-based company, Sabra, which mass produces the culturally-appropriated popular Arab dip, hummus."
looking further back, boycotts, divestments and sanctions played a crucial role in dismantling the apartheid state in south africa. from here:
Boycotts may have been a form of activism that was easier to implement on a variety of different scales, but it provided a very extensive impact on apartheid in South Africa. The very threat of boycotts of South Africa in the 1984 Olympics pushed the leader of the IOC to go against the Olympic Charter and keep South Africa out of the Olympics – making the decision as early as 1981. This showed the power the boycotts had built up, and the authority they carried. The boycotts were seen as being so effective that even the IOC would not be able to withstand their financial and diplomatic fall-out. South Africa would finally rejoin the Olympic community in Barcelona in 1992, “following the commencement of governmental talks to finally bring an end to apartheid.”
that targeted boycotts can be extremely effective is not up for debate. but i think the crucial thing to acknowledge here is that they are one of the most easy and accessible forms of protest because they do not require you to actually do anything.
your argument would hold water if i was demanding that everyone go out and start blowing up embassies or setting themselves on fire. but BDS is literally just asking people to do nothing at all.
this isn't a moral purity thing, it's a statement of fact that boycotts only work if people participate. and they fail because of the exceptionalist arguments you're spouting here: "it's my personal choice." ok, sure. it's my personal choice to not get vaccinated. it's my personal choice to vote conservative.
the other thing is that microsoft is one of the more egregious targets on the BDS list, for reasons better outlined here. i know that this isn't the fault of the folks working at bethesda, who will be several degrees removed from the heinous shit happening at the top. but BDS has specifically listed Microsoft's gaming division as a key component of the boycott, for the very fact that video games are perhaps the easiest product for the average consumer to opt out of.
tldr;
boycotts are effective
they are easy
they only work if people participate
BDS has specifically named bethesda
people should therefore boycott bethesda
i don't think i'm being unreasonable in expressing disappointment at the large swathes of TES fans who see themselves as above it
