#ogilvy pr

[onedigitalmx]

Coca-Cola rinde homenaje a los pequeños negocios que le dan sabor a la cultura mexicana a través de “Sombras de Rojo”

La campaña reconoce la historia compartida entre Coca-Cola y miles de tienditas de la esquina en México, renovando los toldos rojos que forman parte del paisaje urbano. Continue reading Coca-Cola rinde homenaje a los pequeños negocios que le dan sabor a la cultura mexicana a través de “Sombras de Rojo”

Coca-Cola rinde homenaje a los pequeños negocios que le dan sabor a la cultura mexicana a través de “Sombras de Rojo”

[spexs]

On Friday October, 28, students in Professor Easten Law’s Cross-Cultural Communications class got a special visit from Mariana Eberle-Blaylock & Tiana Allen hailing from Ogilvy PR in DC. Mariana Eberle-Blaylock, Account Director for Social Marketing works with all outreach to Hispanic community partners & Tiana Allen, Senior Account Executive in Specialized Communications focuses on media outreach to communities of color. 

[rkaapu-blog]

"Tradigital"

I learned a new word today: Tradigital.

Tradigital is a combination of traditional and digital media in public relations in today's society.  I was at a PR seminar given by Mickey Nall, the managing director at Ogilvy PR, where I learned about how to integrate traditional media with modern day social media.

In all my classes about public relations teachers, books and professionals have given me definitions about what PR is but today I was really inspired by the definition Mr. Nall offered: 

"Create masterful stories that raise awareness, shape and change opinions, influence all parties, build and connect communities."

This definition created a positive definition about PR that I would like to define my career in the future.  This statement is not to say that I wouldn't define my career with other definitions but this one particularly offered a personal and emotional aspect for me.

Being successful as a PR practitioner in 2011 is all about utilizing all the tools and resources available in order to accomplish this idea of raising awareness, creating influence and building communities.  As a student in 2011, I have been under the impression that newspapers and magazines are dead or dying and it is very much a false notion. Although print media has had budget and staff cuts the industry is simply undergoing evolution as a result of "new" social media. It is our job as PR practitioners to find ways to work with this industry as it evolves.

After all is said and done I came away with three major aspects about PR:

1) Create Awareness

2) Promote Engagement

3) Induce Action