#olfactivebranding

[1229journal]

Throwback to when @kanyewest returned to the Paris Fashion Week. When Kanye had a meeting with @dawn_goldworm , she walked him through what amounted to a wine tasting for the nose. West repeatedly returned to the scent of dirt. Dawn explained how she could create Yeezy scents within two months if they scheduled a second two-hour meeting. “There’s no way this meeting can’t be that meeting?” West asked her. “I’m sold. The question is, do we do one or two or three?” - Christina Binkley, @wsj . . . #kanyewest #yeezy #scent #olfactivebranding #parisfashionweek #dirt #onlyscentremains #tbt (at Théâtre des Bouffes du Nord) https://www.instagram.com/p/CMc_KhQgLa5/?igshid=508g0wlnne5c

[1229journal]

The Valentino Scent Identity is constructed like a couture gown. The scent appears effortless and fragile with delicate rose notes, sparkling citrus and opulent jasmine. And just like a couture gown, the closer you look, the more you notice the subtle details — the intricate nature of the black leather in contrast with the green notes, the creamy balsam notes embracing the floralcy. . . . @maisonvalentino #details #couture #olfactivebranding #branding #Valentino #onlyscentremains #rose #scent #scentmarketing #scentidentity #brandstrategy #storytelling #scentmarketingstrategy https://www.instagram.com/p/B0oL7vjAgVN/?igshid=12qhvswe4pygj

[1229journal]

The Valentino Scent Identity is constructed like a couture gown. The scent appears effortless and fragile with delicate rose notes, sparkling citrus and opulent jasmine. And just like a couture gown, the closer you look, the more you notice the subtle details — the intricate nature of the black leather in contrast with the green notes, the creamy balsam notes embracing the floralcy. . . . #details #couture #olfactivebranding #branding #brandingstrategy #red #Valentino #onlyscentremains #rose #scent @maisonvalentino @dawn_goldworm (at New York, New York) https://www.instagram.com/p/BrGn-CBgkIq/?utm_source=ig_tumblr_share&igshid=1qwwd8q8qozas

[1229journal]

In 2016, the 12.29 team began an inspirational partnership with Cadillac to transform the iconic luxury brand through the visceral language of scent. The Cadillac Scent Identity, “Dare Greatly”, is now diffused in the Cadillac House headquarters in New York City, Cadillac dealerships, activations, and auto shows around the world. Learn more about how Cadillac has extended their brand reach by clicking on the link in the bio. . . . #cadillac #cadillachouse #luxurycars #cars #daregreatly #onlyscentremains #scent #olfactivebranding #branding #brandingstrategy