#oliveremberton

[melissajoykong]

This Week's Top 5: The Video That Drove 33 Million YouTube Views, and More

I love finding and curating the best content around the web, as it relates to content, media, marketing, and anything that adds more joy into the world. 

Here's my round-up of best articles this week:

1. The Power of Instagram 

A long, but great read on the power of the platform and its future at Facebook.

2. #LikeAGirl

Inspiring 3-minute ad that went viral. Always launched it as an advertisement, and it's probably the only one to date I've been thrilled to watch all the way through. Feels like Soul Pancake's stuff. 

3. Sponsored Content Has a Trust Problem

More than half of readers don't trust sponsored content.

Yikes.

4. Life is a Game. This is Your Strategy Guide.

A hilarious, delightful article. Lighthearted blog content at its best. 522,000 people agreed. 

5. How to Miss By a Mile: An Alternative Look at Uber's Potential Market Size

Thoughtful analysis. Interesting piece, less for the end point, and more for the critical thinking and argument structure. Very detailed, thoughtful piece of analytics-driven case writing.

With Joy,

Melissa

[kailland-kailective]

"If you’re not pissing someone off, you probably aren’t doing anything important Meaningful achievements are, perversely, more likely to annoy the world around you. Are you losing weight? “You should be happy with your own body!” Saving children in Africa? “You should save your own country!” Curing cancer? “What took you so long?” So you fixed world poverty? Great Whatever you do, you’re going to annoy someone, and annoying someone can be a good thing. Let me show you the virtue of being an occasional asshole. Rule 1: There are more important things than other people’s feelings One of the reasons successful people can sometimes come over like assholes is because they’ve learned there are far more important things in this world than what other people feel. There are more important things than people's feelings It’s an uncomfortable truth. We’re raised to be nice, and for good reason. Niceness is safe. It’s excellent at maintaining the status quo. Nice people are conscious of what might upset others, and avoid such things. Which is deadly if you want to accomplish anything of significance. If your mission is to lead, create, or better the world, surrendering to the emotional concerns of others will paralyse and kill you. Leaders that can’t make tough decisions can’t lead. Artists that can never offend anyone can never delight anyone either." - OLIVEREMBERTON