#olympic logo

[designwithinreach]

eyeondesign.aiga.org

On a Scale from 1-100, Milton Glaser Rates Every Single Olympic Logo Design in History

[captaindailymagazin-blog]

Drugs with 'Olympic logo' seized by Brazilian police

#Drugs with '#Olympic logo' seized by #Brazilian police #Sports

The Brazilian police has appropriated a shipment of cocaine and break wrapped in plastic sacks, bearing the Olympic rings and the logo of the Rio 2016, sources said.

The medications were found on Tuesday in a house in the focal neighborhood of Lapa in Rio de Janeiro, including 93 dosages of cocaine, 28 of break and 13 40-bore projectiles, the utilization of which Brazil has prohibited, Xinhua…

View On WordPress

[techinsider]

Here's every Olympic logo from 1896 to 2022

[a2d-architecture]

detail : Olympic Logo Tokyo 2020 by Asao Tokolo

image thanks to : gamesbids and japantimes

[a2d-architecture]

feature : the olympic logo

Oh dear, here we go again.

 Rio 2016 is nearly upon us as the biggest sporting show on Earth hits town. Don’t get me wrong, I love the Olympics. I am lucky enough to have witnessed first-hand what it can do to a nation, a feat that will certainly not be repeated for the rest of my lifetime.

 There’s just one aspect that I will never understand – the logo.

Over the years too few hosting countries have got it even nearly right.

The first modern era games were held in April 1896 in Athens and the Olympic rings did not officially appear until Antwerp in 1920. Designed in 1914 by Baron Pierre de Coubertin the five rings represented the union of the five continents. The five colours (including the white background) represented all the colours of the flags of all nations at that time. It is a masterpiece of simple design and has not only survived time, but is itself timeless.

 The early years saw various posters advertising the games invariably incorporating images of half-clad, muscle-bound men. Although the rings featured in the artwork since Amsterdam, you can pinpoint and blame Mexico 1968 as a game changer. 

The type-face was bold and the rings barely visible, merged into the numbers. The logo had become more important than the event. It was a slippery slope as Mexico set the scene for ironically one of the best designed Olympics of all time – Munich. 

It was the first (and last) time that the logo (by the graphic genius Otl Aicher) was in isolation of the rings ! Stylistically minimal and yet very captivating and along with all Aicher’s other modern sporting symbols could have been one of the best, but no rings simply means an Olympic-sized own goal.

 Thereafter it has gone from bad to worse.  Most have moved to the “create a generic logo and place above the rings” style. Some have even ignored the colours on the rings – surely that is not an option ?! London simply went Carnaby Street, psychedelic mad. (To be honest it took me over year to see that it read “2012”).

 Rio’s logo is the result of the challenge “to represent the Passion and Transformation of a city and an entire country and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the world – to its very own Cariocas, and to athletes and people around the world.” Really ?

  Where Wolff Olins pretty much got away with graphical murder (every other aspect of the London games from the Olympic park, to the opening ceremony and the cauldron was amazing), Tátil, the Rio-based graphic design agency has pretty much stabbed itself in the eye !

 The logo depicts 3 people holding hands in a circle (probably partly because 2 of the 3 have only 1 leg). The colours are apparently symbolic, too – yellow for the sun, blue for the water and green for the trees. Really ? Aren’t those simply the 3 colours in the Brazilian national flag ?

  The form is supposed to represent the outline of the Sugarloaf Mountain. (I truly didn’t see that one coming). Even better, the original brushstroke logo is supposed to say “Rio”. (I cannot see it even though I am looking for it).

   Along with so many others, I didn’t like (and still don’t like) the London logo. For me, the more I saw it, the more I disliked it. Others got used to it. Fair enough.

It wasn’t until I saw the final Rio logo that I realised I may be being a little unfair. The London logo did without doubt shout at the top of its voice. It was (too) brash, (too) youthful and (too) edgy. However, by contrast what would you rather be ? Edgy and youthful or just standard, bland and designed by committee?

 As summer approaches I am not even sure the architecture will save it this time. Maybe it is time to ditch the logo localisation. Let’s settle for just the iconic rings and the city + year underneath. After the Tokyo 2020 debacle, when will they learn ?

   By Darren Maddison

 images thanks to : cpsa, olympic.org, vectordiary, colorlib, creativereview, dezeen and imgur

[captainmichimelworld]

[semi-madman-blog]

The Moon to Get Sued by the IOC

What beautiful pictures from London the other night.  A full moon became the 6th Olympic Ring.  Now I am sure that the IOC will probably try and sue the Moon for Copyright and logo infringement!

[davidesky2]

Candidate logos for the 2020 Olympics. (Tokyo won.) Via Brand New.