#onlylulu

[pippip]

Of course I get up extra early to ride mare beast before the heat, to find she is missing a shoe :/ only after I walk the whole back pasture do I find it in her stall....... #howthehell #onlylulu #horseworldproblems #thismareiswear

[ashhfaceelovesyou]

Lululemon’s Multi-Platform Content Strategy

Lululemon Athletica primarily uses social media to market their brand. They are able to do this extremely effectively by using a Multi-Platform Content Strategy.

Most brands will usually use one platform as a base for the others they use. Fans that follow brands on multiple platforms will often see the same posts throughout each of the platforms. This is where Lululemon has taken the lead in utilization of social media. Lululemon creates original content specific to each platform they use, so no post is exactly the same. Here are some of the platforms Lululemon uses, and the way they are used to promote the brand.

Facebook: Used as a means to generate awareness about blog posts, place to discuss issues, way to promote contests, place to post photos

Blog: Lululemon uses the blog site to talk about a wide range of topics that the brand promotes. There are discussions about yoga, jogging, events, goal setting, motivation, nutrition, beauty, and fashion

Twitter: Used as a way for Lululemon fans to connect with each other and talk about the brand. Their Twitter is used mainly for dialogue between users, with a small amount of product here and there. Although the product isn’t shown in an overt “salesy” way.

YouTube: Lululemon uses YouTube as a means to connect with fans by showing them a range of videos from Product Education to Our People and to Community videos. This gives ways for fans to interact with the brand, employees, and featured produducts to make them more real.

Flickr: Lululemon uses Flickr to showcase customer and corporate photos to the athletic-minded community which follows them. The photos that Lululemon post are more for inspiration, rather than pushing the brand. Lululemon’s use of Flickr makes the brand more personable to fans.

Tumblr: Lululemon’s Tumblr platform is more like an inspirational wallpaper for your computer. The theme that the brand uses includes a combination of lifestyle photos, product, inspirational quotes, instructional videos, and other posts related to the world of yoga and running.

[lunzdancer]

❤️ lululemon love ❤️

#onlylulu

[onlylulu]

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