#ott drm

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Curbing account sharing: how service providers can preserve revenue

Learn the complexities surrounding account sharing and password sharing, and discover the comprehensive approach needed to address this risi

Beyond the legal and ethical considerations, account sharing poses a substantial business challenge for service providers. It affects revenue generation and the ability to measure viewership data for content valuation and advertising purposes. It becomes imperative for service providers to address this issue promptly.

Monitoring user behavior and activity can provide valuable insights into potential password sharing incidents. By employing advanced analytics tools, service providers can detect unusual usage patterns and identify accounts that may be shared without authorization.

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Six advantages of direct-to-TV broadcast content protection technology

Broadcasters need converged broadcast-OTT content protection technology to stay competitive in the golden age of OTT streaming entertainment

Although these legacy technologies are gradually becoming outdated and will eventually need to be replaced, they’re still forming a considerable part of the content protection technology stack of traditional pay-TV operators, and maintaining backwards compatibility is important. Thus there is a need to support both traditional broadcast services and OTT services.

It had been standard practice for STBs to be locked down by specific CAS vendor technology. The optimal scenario is a unified content protection technology that can cater to all broadcasters. Such a scenario lets the consumers make that choice as they purchase a smart TV and select a service provider with just a click of the remote. No more waiting for a cable operator to ship a box and or send a support engineer to install it. 

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The golden age of streaming and impact on content protection

The "Golden Age of Streaming" is just starting. Here's how it's impacting content protection and digital rights management.

Golden age of streaming service providers also must contend with the fragmentation within the generations of operating systems. This is especially challenging when it comes to dealing with Android devices, which in the smartphone sector accounts for 87% of the global user base according to International Data Corporation (IDC). 

Since then sports programming has become a part of leading OTT TV service bundles worldwide, drawing ever larger audiences to online consumption. For example, Amazon has launched live streaming of Thursday Night NFL Football, Premier League Soccer, and other high-profile events.

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When it comes to selecting a DRM vendor, what should one look for? Here are some tips on finding the right one for your business.

To provide for the considerable needs of copyright holders and enforcing content licensing agreements, a number of DRM vendors have sprung up. Like any key partnership choice, a major decision facing content providers and OTT streaming operators is which digital rights management vendor can deliver the best DRM solution for their specific needs.

If a digital rights management vendors solution can’t provide that kind of accessibility to different kinds of content consumers will rapidly be turned off the platform itself, creating a major business risk for the pay-TV operator.

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Content piracy is a big problem and it’s hurting your ROI

Live sports, TV and online movie piracy is big and costly. Piracy research shows it’s a major ROI problem for rights owners and distributors

Content piracy is so big that its impact is felt beyond the bank account — it’s changing business models. Traditionally in the movie business, new releases often stayed in theaters for months to maximize revenues. As digital downloads, and now streaming, have made it easier for content pirates to obtain and distribute illegal copies.

Unlike pirated TV shows or movies, the value of a sporting event is fleeting, with revenue being lost in a very small window. If stakeholders aren’t fighting piracy in real time and in collaboration with others across the delivery chain, losses can increase rapidly.

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Common attack modes used in the piracy ecosystem

As shown by the scale of loss estimates, piracy ecosystem is a big business that leverages the same advances in streaming, asset management

As shown by the scale of loss estimates, piracy ecosystem is a big business that leverages the same advances in streaming, asset management, advertising support, and other components of legitimate OTT operations.

But since older devices don’t support later versions of HDCP, then that could limit the content reach for the streaming service provider, and therefore the latest HDCP versions are not enforced at all times. Therefore, professional pirates rely on HDCP stripper devices to set up their piracy ecosystem operations. Not only can they feed the pirated  content to origin servers for distribution of live streaming, but there is next to no loss in quality compared to the legitimate service. 

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The role of watermarking in live sports streaming – Intertrust ExpressPlay

As the quality and value of live sports programming continues to increase, protecting it against theft via video watermarking and other tech

The live sports watermarking world is a direct threat to sports teams’ sponsorship deals. Because sports organisations are unable to include pirated audiences in their audience estimates, the numbers of viewers are grossly under-reported.

The next step is to protect content once it arrives at its intended legitimate destination. To ensure that playback devices are secure, in comes forensic watermarking. Described simply, a video watermark is an embedded overlay that identifies ownership.

Time to detection of content theft can be as little as a few seconds. With current technology, organisations involved in the broadcast of live sports must protect content worldwide, in real time (remember that content thieves act without physical borders).

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How to secure your media player and your OTT services

In this article, you’ll learn more about how DRM tokens work and how digital rights management can help secure your content.

The least technically sophisticated approaches that pirates use to get around the robust protection of sophisticated ott drm systems include high-quality camcording from 4K UHD TV displays. Advanced methods, similar to those of professional pirates, include high-bandwidth digital content protection (HDCP) strippers.

Content Encryption Keys (CEK), it is critical that the content packaging workflow and the multi-DRM system are tightly integrated. The content packager needs to retrieve the CEK from a multi-DRM service provider that manages these keys securely.