What is a Payment Gateway?
In simple words, a payment gateway is a software application that acts as a connector between your bank account and the platform where you need to transfer your money.
A payment gateway is a merchant service provided by an e-commerce application service provider, that authorizes credit card or direct payment processing for e-businesses, online retailers, and also offline businesses who want their business to go online.
Benefits Of Online Payment Gateway
Ensures standard encryption and protects sensitive data
2. Bundle with Shopping Cart:
Automation of processes while buying items
Enables shoppers from around the world
Transactions are processed faster than manual
24/7 availability of making payments online
How secure is a Payment Gateway?
· Point to Point Encryption: With Point to Point Encryption your customers do not have to be worried about their sensitive financial data falling into wrong hands.
· Tokenization: Tokenization ensures customer’s sensitive card data is not saved on merchant’s network so that hackers won’t have anything to steal.
· PCI DSS Compliant: Payment Card Industry Data Security Standard guidance is established by leading credit card brands in 2006 to help merchants and financial institutions provide secure payment solutions.
Factors to consider while choosing the right online payment gateway in india for your E-commerce Website:
· Payment flow: Choose a gateway with an appropriate payment flow so that customers find it easy to make payment on your E-commerce website
· Safe and secure: Choose a payment gateway that provides robust security features and one that is PCI DSS certified.
· Fees and Service Agreement: Always check for fees and per transaction charge which is based on type of transaction or it may be setup fees to integrate payment gateway to your E-commerce Website.
· Effective checkouts: Always make sure that your checkouts are effective and easy so that customers do not find any difficulty while making payments.
· Multiple features: Offering multiple features like giving discounts and coupons make a payment gateway stand out.
· Easy Integration Process: When you are integrating a payment gateway the process should be easy.
· Merchant Account: It’s crucial to have a merchant account to complete the whole payment process.
· Mobile Payments: The most important feature where money can be transferred right from the mobile phone.
· 24*7 Customer Support: A guarantee that customers will receive technical assistance whenever necessary
· Reconciliation: Reconciliation ensures mapping payments between the gateway statements, invoices, transactions and your bank statement
How Easebuzz can add Value to your Business?
1.Multiple Payment Modes:
100+ Payment options including wallets
Integrate with your website or application
3. Fraud Prevention Security :
PCI DSS compliant transactions are safe and secure
Advanced analytical reports with dashboard management
5. Dedicated Support Team:
A Support team that resolves queries 24x7