#perfume project

[laurenkidnerwork]

terre - earth - exhilaration 

vent - wind - elegance

feu - fire - passion

eau - water - perfect

[laurenkidnerwork]

D&AD Perfume Design Brief

Background

L’Artisan Parfumeur is a boutique fragrance house, founded in Paris in 1976 by perfumer-chemist, Jean Laporte. As the first niche perfumer, the brand broke the rules in the 70s by taking inspiration from unexpected places to create some of the most intriguing, singular and deeply personal scents in the world.

Creative Challenge

Traditional French fragrance houses are steeped in a rich history of style and imagery. L’Artisan Parfumeur wants to break with this convention. Their latest collection is uniquely based around bottled emotions. Your challenge is toshowcase this range by breaking the rules of conventional perfume packaging.There are four scents, each capturing a different human feeling:

• Scent a: Passion and desire. Sex andlust. Raw and physical.

• Scent b: Perfect, sublime love. An interior emotion.

• Scent c: Excitement and fear. Adrenaline, exhilaration and thrill.

• Scent d: Elegant and dignified. Stormy yet still.

Modernising the brand and taking on a more innovative approach to packaging are important next steps for L’Artisan Parfumeur.

Considerations

You need to ensure that your design retains the quality, craftsmanship and authenticity that L’Artisan Parfumeur is known for.

• Consider how to balance the look and feel of the range with a variety of emotions.

• How can the packaging evolve L’Artisan Parfumeur’s brand?

• Consider if a range name is needed.

• How is the perfume dispensed? 

Step away from traditional perfume packaging or material conventions if you wish.

Target Audience

Discerning shoppers looking for a unique perfume experience. It’s not about age, but about a mindset (unique, exuberant, evocative).

Mandatories

The jury is interested in the creative process that led to your final idea. This can be hand sketches or alternative design directions you explored before selecting your final route.

• Show designs for both graphics and structure across the four scents. 

• Show pack elements / supporting materials to bring your idea to life.

• Create a name for each fragrance.

• Bottle and pack designs for each of the four scents should be shown as a range and rendered on a white background.

• Show mood boards / inspiration materials for your concept.

Deliverables

Main deliverable: Upload up to eight images showing your solution. Optional supporting material: Physical material (prototypes, mockups, etc.); supporting information (up to 400 characters). Keep any text on images to a minimum; supporting information can be entered online. For full format specs and guidance, see ‘Formatting Your Entries’ on the next page. Work in formats other than those outlined will not be accepted.

[u2bleank]

Perfume Project LightShafts

someone ask me how the LightShafts was done in this video

So here the explication from my memory :

- I just compute a Shadowmap of every cloud found in the scene and then I compute a sort of Lightshafts frustrum from the Sun to the BoundingBox

Lightshafts compute process for one cloud

-Then I sort the CloudVolumes and LightShaft volumes and draw it with correct blending ( multiply for lightshaft ). The LightShaft volume is a simple ShadowMap with a distance attenuation so I just need to store a 2D texture for it.

lightshafts only on a clear sky