Physicians Formula Argan Wear Eyeliner
Alright. The name of this is a mouthful- Physicians Formula Argan Wear Ultra Nourishing Argan Oil Kohl Kajal Eyeliner. Seriously. Look on the website. I’m not making this stuff up. 11 words to name an eyeliner- that must mean this stuff is the shit, right??
I bought this on a whim, actually. I was in CVS killing time for my scripts to be filled, and I walked past the display of PF. Now, I’ve tried a few things in the past and have been moderately impressed, but as a self proclaimed Sephora junkie, it’s been awhile since I tried anything drugstore. (I’m not even kidding with the Sephora part. I’ve spent so much money there I’ve secured my VIB spot through 2017 and my SO is about ready to send me to Sephora Rehab.)
Now, the CVS price point was $16 and some change. However upon looking at the website for ingredient info I noticed that online it’s $9.99. Way to go, CVS.
Packaging was cute. The tassel on the cap is pointless, but cute as hell. I’ll admit to spending a solid minute in my car swirling it about. There isn’t a lot of product though for the size of the tube. You get 0.09oz for the money you just spent. It also only comes in one color- Ultra Black. But it’s a kohl liner, so what did you expect??
The one thing I like about the brand is that it’s gluten free, fragrance free, hypoallergenic, cruelty free, paraben free, dermatologist approved and apparently safe for sensitive eyes and contact wearers. I don’t wear contacts, so I’m assuming they aren’t lying here. There are other ingredients listed online, so check them out if you’re so inclined. This product also got some news mentions in various fashion articles.
La-dee-dah.
Okay, the meat of this review. I used it mostly as instructed- to line your eyes AND use as an inner rim (waterline) liner. I already had liner on (different brand) but I did use on my upper and lower waterline.
It glides on smoothly, which if you’re applying at the waterline that’s what you’d hope for. Nothing worse than a rough wood pencil to the sensitive eye. I’m tearing up thinking about it. As far as wear, it did pretty good. It stayed on for a solid 5-6 hours without me needed a serious touch up. I will say that the liner in the outer corners of my eye bled a bit and I needed to wipe that away. But I’ve never found a liner that stayed there so maybe that’s just faulty oculars on my part. The black was very black, which I loved. Nothing I hate more than an ashy liner. Especially when it doesn’t match my already lined upper lid. My eyes also never reacted badly to this, so that was a plus. Again I don’t wear contacts, but I’m assuming if something was wonky my eyes out of anyone’s eyes would have been the first to swell fucking shut.
As far as removal goes… Well. I did my usual facial routine in the shower using my Argan Oil face wash and it did not come right off. Instead, it smeared everywhere and my SO said I looked like a raccoon. I thought I looked like I met Rhonda Rousey in an alley. Needless to say, I needed two more washings and a face wipe after the shower to remove. What that says about the longevity I don’t know, but I’d suggest some strong ass face wash to get this bad boy off.
In every review we will be giving a 5/5 emoji rating. Today’s emoji will be 👀, since we are yapping about eyeliner and all.
Packaging: 👀 👀 👀
Longevity: 👀 👀 👀 👀
Color/Formula: 👀 👀 👀 👀 👀
Removal: 👀 👀 👀
Overall: 👀 👀 👀 👀.5
So there you have it, folks. If you’re in the market for an eyeliner that can hold its own from the drugstore, pick this one up. It got 4.5 eyeballs, which in my opinion, isn’t too shabby. I would probably buy this again. Overall it isn't a crappy product and I do love the nourishing effects it has. Photo to follow of the end of the day wear. I might do a comparison to another high end eyeliner I looooooove. Maybe. -R
