The Holivia stunt as an example of a successful PR stunt
I have gotten a LOT of messages about the current narrative in the media about the stunt, so I just wanted to go over some things. This will be long, grab a snack.
The DM published this article on Jan 14 2021:
And it mostly just rehashes everything we have been reading over the last 2 weeks since they unveiled the stunt. However, what differs here is that they respond to the backlash Harry was getting over last week’s claims that he “was the cause of Jolivia’s break up”. Essentially the tabloids are blaming Olivia now, implying she lied and said she was single. Key word implying:
They paint Holivia’s relationship as “messy” due to the contested Jolivia breakup timeline, and that Harry didn’t know they broke up in November. When in fact that timeline itself has not been confirmed. It’s all in speculation in the press:
The press themselves keep emphasizing how there are SO MANY different sources, and depending who you ask you’ll get a different story. They keep writing the same thing over and over but in different words. Again saying that (and pay attention to the wording here) “it is understood” Olivia said she was single. They’re basically saying that they don’t know so this is the assumption they’ve come to:
They then move on to Jason, who we’ve been told from the start desperately wants her back but feels he can’t do much right now and has to wait for Olivia to come to her senses or H to move on:
And then The Sun got an exclusive on Jan 14th 2021:
They again just say the same stuff over and over.
HOWEVER, there seems to be a bit of a switch of narrative now. They had been hinting at this previously, but now they’ve outright said it, that Holivia is but a fling for Olivia. It’s a temporary thing, and it’ll end fast.
They also emphasize how heartbroken Jason is, how desperate to get her back, that he’s shocked this is happening. Oh, and Jason is filming in England now:
They make sure to say Jason is not a ‘crazy ex’ that he’s just REALLY heartbroken, crying on the phone to friends, and telling Olivia he wants their life together back, but she is too infatuated, not in love, just infatuated and isn’t changing her mind for now:
So this is where we are at. We are due the next phase of this stunt, which I think they will start soon.
But bear in mind, that all this mess and speculation, and assigning blame, etc. ALL OF IT, is the press creating the drama. Sure they introduced the conflicting sources, BUT they did that because THIS IS THEIR PR STRATEGY. All they had to do was give People Magazine a source that contradicted the other source and say ‘oh no Jolivia broke up in November’. And BAAAMMMM. We’ve had 2 weeks of daily articles about this mess. This is exactly what they wanted. They are everywhere. Their movie is everywhere.
I’ve gotten questions like:
“I don't understand that if this was a stunt created by them to promote the movie and Olivia, why would they be putting her in such a bad light right now. Like if they wanted this clean cut to promote idk why they'd drag her through the mud?”
“If this is a PR stunt why would they be making Olivia to look so terrible?”
“Wouldn't that make her reputation suffer or do they not really care about that since Hollywood is so fake?”
And the answer to them is basically this: in the grand-scheme of things, the fact that she is being portrayed in a bit of bad light right now doesn’t matter. This is just the current narrative surrounding the story, but it will change soon. It has no lasting effect. Next week or whenever it may be, when they move the stunt narrative, she’ll be portrayed differently. When this is all done, the story won’t look like it does right now. They switched the narrative so fast from Jolivia being done for a year, to them having recently broke up - and they’ll do it again.
And this has no real impact on their reputations in the industry either. It’ll blow over. It happens to every actor. Everyone in the industry knows it’s PR, they all do it - no one is pressed. It won’t affect their acting careers negatively. It’s actually accomplishing the opposite by giving everyone intense press coverage and helping their movie be more successful - which ultimately helps everyone’s careers.
Also this stunt was likely pushed by the studio as well, so they’re not viewing anyone involved in this in a bad light bc they’re the ones who created the storyline for the stunt to begin with.
If you’ve noticed, Harry is barely in the narrative, it’s mostly about Olivia and Jason. That’s what they’re focusing on. Harry was introduced to the ‘plot of the stunt’ so they could create the drama. But he’s a secondary character here.
If they go the direction I think they’re going with this stunt - that Olivia and Jason get back together and they say Harry was simply a friend, then this whole mess won’t matter in the end. It will simply be taken as: oh look the media just made a big fuss about nothing again. I mean it’s so obvious, Holivia has so many ‘insiders’ and ‘sources’ - how many gossip story couples with these many inside sources and heavy press coverage have you seen last more than a few months? Yeah...it’s the oldest PR trick ever.
This anon basically summed it up pretty well:
“Despite all of the shit it's STILL that he wants her back narrative. "And following whispers of flirty text messages and behind-the-scenes arguments, heart-broken Jason remains determined to win Olivia back, despite insiders painting an increasingly chaotic picture of their life away from the film set where her fling with Harry was first sparked." It looks like the shred of truth in all of these stories is him wanting her back and then the tabloids have to make a crazy story around it.”
And this other anon hit the nail on the head:
“It's funny how successful this PR stunt it. Multiple articles every day, new storylines more crazy than the last. The amount of promo Olivia and Jason are getting (and their projects) is astronomical. And Harry (especially his movie career, his music is just BARELY mentioned in all of these articles). And their favorite brands. We started with Olivia/Harry articles and now have Jason centered articles repeating he wants her back. Which leaves everything open since no one "confirms" things.”
