#pr 101

[voxina]

It's giving...

[daisiesonafield-blog]

Here’s a great PR example of how teams/PR agencies will plant stories in the press in order to shift the focus from an unfavorable narrative. In this example Jessica Simpson performed at the Today Show and gave an awkward interview. Everything was just odd, not a good image for a pop diva. And worse, nobody was talking about it. It was forgettable. So what did her team do? They planted a ridiculous nothing story about her peeing her pants on stage - something that did not, in fact, happen. But now it’s got people talking about her and looking up her performance. PR complete ✅

Link

[cat7369]

So THAT'S why we all of a sudden had all those Harry sightings in London over those dates last week. He gets placed there at a certain date, rumors come out about that certain date, a video to back up the rumor.... It's almost like it's all planned

[suchalilyofthevalley]

PR 101: An Intro to Public Relations - How PR Works & How Contracts + Agencies Work Together

A little bit of context and backstory so you know where I’m coming from here. I’m a working PR Professional, my entire career has been in PR: professional sports, venue/touring/concerts, artist/celebrity and big brand. I’ve been doing this for a good while now, and with large scale clients in those verticals. I’ve lived, breathed, slept, ate, cried and bled it all in this field.

There is a ton floating out there on folks out on tumblr and in fandom talking about PR, what it is, how it works – and they don’t have the working knowledge or understanding. My goal here in these next couple posts is to shed some light on a few different topic areas – but as well, to answer any questions folks may have about the industry, how it works, etc.

Let’s start with some basic breakdown of what PR is, the players in the game and how it all works together.

To start to fully understand what PR is, let’s look at some basic definitions:

DEFINITIONS

Wiki: “… The practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.” PRSA: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 

Cutlip, Center & Broom/Broom & Sha: “Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on who its success or failure depends.”

The key that each of these drill home on: mutually beneficial, strategic communication process.

OR IT SHOULD BE IF DONE RIGHT/CORRECTLY…

With talent or artist support, there’s a few different players in the game when it comes to PR specifically:

·         Record Label in-house publicity team

·         Personal publicist/publicity team

·         Tour publicity team (sometimes the labels or tour promoters will have a separate team handling everything surrounding JUST the tour itself)

·         Sponsor publicity team (if a project or tour has someone helping underwrite it – ex: Verizon tour sponsorship and consumer experiences or Flow partnership)

All of these people will have their own goals, metrics, boundaries and needs for what PR should be accomplishing. Also, each of these folks have different contracts, different obligations that are required. Most of the time, they’ll be some discussions, but everyone will play nice in the sandbox all together. There are times though that this is not the case and concessions will need to be made somewhere along the line. It could be something as small as if the artist needs to do specific social posts to how they’re quoted in a press release and everything in between.

Now all this is completely separate and apart from contracts the artist may have. Those can include:

·         Record label deal/contract

·         Management agreement

·         Personal publicist/PR agency contract/scope of work

·         Talent agent contract (WME/CAA/UTA – these folks would help sell and broker deals for commercials, films, soundtrack inclusions, etc.)

·         Touring promoter agreement (LiveNation, AEG)

And each of these are different terms, different timing, different expectations and stipulations. They should all work in concert together, however, there’s going to be different times and different projects where one may not have a play/say in things.

Management is not hired by a label, that’s a whole separate deal aside. The artist is the one that has a direct line to that, and they’re the ones who are responsible for securing their own management. Labels, if that deal comes around first, may point artists in the direction of some names but ultimately that’s 100% the artist’s call.

Same goes for their own personal publicity – their management can help secure or recommend, but again, that’s a separate contract and what in PR we call a scope of work or SOW; a fancy way of saying contract but in that contract it stipulates how much a monthly fee/retainer is, what they are responsible for handling, possibly down to how many billable hours a month they spend on the artist’s publicity efforts and how many, if they’re at an agency, people will be on the ‘team’ supporting them. They should also be providing monthly recaps of coverage, strategy documents on how they’re supporting the artist in regards to PR and are also the ones responsible for media training and media/interview prepping ahead of any type of interview/media ops – we’ll get to THAT in another post down the line.

For example: the record label would have more control and more of a say when it comes to marketing/promo/pr around an album launch or anything directly related to the music that falls under their specific contract and deal with the artist; especially so when they’re footing the bill or their team is in the lead. That also doesn’t mean they have ULTIMATE control; the artist and their team still have somewhat of a say in how things roll out and what’s the final PR plan/strategy.

Anything regarding the artist personally, that would all roll through management and their own publicity team – the label would rarely have a say in anything for that. Anything regarding touring, it would be a mix of the label, the tour promoter, if the tour promoter hires separate PR support just for the tour they would be involved, as well as their direct team with management and publicity.

Suffice to say there’s a ton of cooks in the kitchen and a bunch of different ways they can all be working together or not be involved all at the same time. It’s a balancing act to keep everyone on the same page and everyone happy.

This is super topline, super 30,000-foot view on this just to give some basic understanding on how there’s so many moving and working parts, it’s definitely not as simple as a lot of folks think.

I definitely have a few other thoughts lined up for future posts just based off some chatter I’ve seen out and about. However, if there are things that anyone's looking for deep dive on or has suggestions. Ask away! Happy to answer any questions as best I can. My inbox is definitely open.

[jerseydeanne]

Meghan Markle PR Articles List her name first, Duchess Meghan, PR 101 learn people

Meghan Markle PR Articles List her name first, Duchess Meghan, PR 101 learn people

Anonymous said: Ever notice the placement of PR articles? Smeg always gets her name first before ph or kate, will. looked at dailysmeg today US version has her placed 2nd on side scroll while Kate is over a dozen plus after. Go to UK version need to scroll to find hér. No matter where her PR puts her front and center it only makes me ignore her even more. UK media not as easily bought as us…

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[ificoulddancewithyou]

DUMP 👏 JOSHIE 👏 ALREADY 👏 KARLIE!

[twopoppies]

This isn't a bait question I am sending this because I am feeling a bit doubtful? It's been a while since we got pap photos of Louis and Zara and in her new post there are kind of intimate photos of them probably on some kind of vacation we wouldn't be aware of unless she posted that and it's way after it happened (wonder if it's the same place we got the kissing photo from) and generally it has been very low key,people saying she is subtly claiming him or whatever..She still posts of course but it's making me wonder if it's actually real?If they spend all this time together and we don't even know about it how can it be considered pr?And all this talk from Louis about how he is finally personally in a better place,I know it's promo for the album but what if there is some truth there?I don't know maybe it's because I hadn't been around during Elounor1 or Danielle and it's the first time I see a pr relationship unfold in real time and I am in no way asking you to prove a point or anything I am just always very interested in your opinion and value it a lot...Anyway,in any case I hope both Louis and Harry are happy and with whomever they choose to be with, even when their public partners seem nothing like the people I would expect them to be around let alone fall for

Hi, love. I'm just going to take your message at face value because I've been offline most of the day and I'm not worn down yet. LOL!

This is exactly how a PR relationship is built. This "organic" posting of "intimate" photos and "casual clues" to their "private" relationship is all 100% planned down to the nth degree. I'll bet if you took every interaction between them over the last 5 months, or however long it's been, and put it into a graph, you'd see it's all very regulated.

There are a certain number of social media moments that are focused on business, and a certain number focused on "romance." There are a few posts of them together (a vacation, a festival, a kiss, etc), a few follows/comments from colleagues/family, etc. It happens every single time, and it's not how a normal relationship flourishes.

My certainty that McDomlinson is fake af has nothing to do with Harry (or even Louis' sexuality), it's just obvious to me that it's not real.

So, I don't have the energy to lay it all out for you, but your life won't end if you think they're together. But no matter how many "i love yous" she types into her Instagram posts, it will be over when the contract ends. My guess is a year/right before he goes on tour. But we'll have to see.

[voxina]

I've seen this movie before...

...and I know exactly...

...how it ends.