Mark Cattini quietly left Soundwide
(Soundwideās brands from the companyās website)
Soundwide is the conglomerate comprised mainly of Izotope, Native Instruments, and Plugin Alliance. When the entity was created, Mark Cattini was announced as CEO. Cattini had no experience in the music space and ample experience selling small tech companies to large tech companies, leading me to speculate that this was the intended fate of Soundwide.
However, Cattini is out. In January of 2023, Cattini signed on as CEO of Acoustic, a marketing technology company. Soundwide is omitted entirely from Cattiniās LInkedIn job history or from the Acousticās press announcement of his new post.
Instead, the person now identifying as Soundwide CEO is Rob Singer, a former chief marketing officer at a number of unrelated companies. Interestingly, Singer lists himself as CEO dating back to July 2022, just a month after Cattiniās June letter to Izotope customers.Ā
Days after Acoustic announced Cattiniās new post, Soundwide laid off 8% of its staff.
So what does all this mean? Reading between the lines, I suspect Cattiniās specialty of selling tech companies to bigger tech companies failed to pay off. An unannounced executive change suggests an acrimonious or a less-than-voluntary departure. Itās hard to guess wither Singer is long for the music tech world either. He lists no experience in this space. Unlike most tech companies, Soundwide does not list its leadership team on its website.
For better or for worse, Soundwide has the potential to shape the creative experience of musicians, engineers, and producers world-wide. I hope Singer is the right person for the top job, and if he isnāt, that they find the right person fast.