seen from Germany
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seen from France
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A Weird Coincidence
Here’s a weird coincidence: Yesterday, I got a book on Frank Zappa’s gear out of the library. Appropriately enough, it’s called Zappa Gear. This morning, I was reading about one of the reverb units he used in his studio, the Ursa Major Space Station SST-282: That was probably somewhere between 8:00 and 9:00 AM. I remember thinking something along the lines of, “Hmm, I’m wonder if anyone has made…
The Week Begins: WaterCoolerCoffeeBreak
Yup, a funky name for a track that sounds like some of those in-between moments at work. One of those tunes that started as an experiment, specifically using a softsynth called “Knifonium” by Plugin Alliance [The original hardware unit can be seen HERE – and costs considerably more than I could afford!] But about the music itself…… from TomsTypewriter.com
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Mark Cattini quietly left Soundwide
(Soundwide’s brands from the company’s website)
Soundwide is the conglomerate comprised mainly of Izotope, Native Instruments, and Plugin Alliance. When the entity was created, Mark Cattini was announced as CEO. Cattini had no experience in the music space and ample experience selling small tech companies to large tech companies, leading me to speculate that this was the intended fate of Soundwide.
However, Cattini is out. In January of 2023, Cattini signed on as CEO of Acoustic, a marketing technology company. Soundwide is omitted entirely from Cattini’s LInkedIn job history or from the Acoustic’s press announcement of his new post.
Instead, the person now identifying as Soundwide CEO is Rob Singer, a former chief marketing officer at a number of unrelated companies. Interestingly, Singer lists himself as CEO dating back to July 2022, just a month after Cattini’s June letter to Izotope customers.
Days after Acoustic announced Cattini’s new post, Soundwide laid off 8% of its staff.
So what does all this mean? Reading between the lines, I suspect Cattini’s specialty of selling tech companies to bigger tech companies failed to pay off. An unannounced executive change suggests an acrimonious or a less-than-voluntary departure. It’s hard to guess wither Singer is long for the music tech world either. He lists no experience in this space. Unlike most tech companies, Soundwide does not list its leadership team on its website.
For better or for worse, Soundwide has the potential to shape the creative experience of musicians, engineers, and producers world-wide. I hope Singer is the right person for the top job, and if he isn’t, that they find the right person fast.
Plugin Alliance & NEOLD – V76U73 VST Free Download 2022
Plugin Alliance & NEOLD – V76U73 VST Free Download 2022
Plugin NEOLD and Alliance – V76U73 VST Free Download. It’s full offline installer standalone setup of Plugin Alliance & NEOLD – V76U73 VST. Plugin NEOLD and Alliance – V76U73 VST Overview Plugin Alliance & NEOLD – V76U73 VST is actually an excellent cd processing software created to meticulously copy the character of 2 highly sought after parts of 1950s hardware like the Telefunken V76 preamp as…
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Intel India, in collaboration with Society for Innovation & Entrepreneurship (SINE)-IIT Bombay, today launched Plugin Alliance, a first-of-its-kind industry-technology alliance with a focus on accelerating Industry 4.0 transformation in India. The Alliance brings together members representing large enterprises, small and medium enterprises (SMEs), technology solution providers, systems integrators, startups, the startup ecosystem including funding partners, relevant incubators, government, […]
Pro Tools Expert – First Look - Karacter Saturation Plug-in From Plugin Alliance
Pro Tools Expert – First Look – Karacter Saturation Plug-in From Plugin Alliance
In this Video Tutorial/Review, Pro Tools Expert Team Member Julian Rodgers takes a first look at the new Karacter saturation plug-in from Plugin Alliance. Using elements of a mix Julian demonstrates the different characters of the saturation and FET Shred modes as well as the two complementary versions of the plug-in – Mix and Master. Using the Master version of Karacter he shows how by unlinking…
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My current mix bus. I usually change this up every few months but this has been a constant for me for the past 5 or 6. Love how the Vertigo and Maag work together to glue the mix together. I usually start with them on and tweak the settings as i get deeper into the mix. I find myself doing much less additive EQ with the air band on.
