Award-Winning Artist Liam Payne creates a new experience for listeners all over the world.
Liam Payne continues to push boundaries on innovation in music with his newest partnership with POWSTER and UMG. His new release ‘Sunshine’ featured in Disney’s 'Ron’s Gone Wrong' will be the world’s first lyric video in Web AR.
Audiences everywhere can experience the song in a new way by being immersed in the lyrics as the words from ‘Sunshine’ shine all around them. The newest innovation in Web AR makes it possible to use the activation using only your browser with no app download necessary.
POWSTER, a creative agency known for its innovative use of AR, continued to explore the limits of web browser based augmented reality by integrating motion typography, enhanced lighting and textures to level up the creative experience and bring audiences a fresh take on a lyric video.
The music video features an introduction from Liam, encouraging fans to interact with the new song lyrics as they animate right in front of them in colorful, stylized, playful augmented reality.
Visit https://sunshinear.liampayneofficial.com/ to place the lyrics in your favorite environment and create your own customized, shareable AR lyric video for Liam Payne’s “Sunshine”.
Pearl Jam se une a POWSTER para estrenar el nuevo single Superblood Wolfmoon con una inmersiva experiencia de realidad aumentada LOS ÁNGELES y LONDRES, 13 de febrero de 2020 / PRNewswire / - POWSTER, una galardonada empresa de producción / estudio creativo interactivo para más de 150 distribuidores de películas, en colaboración con la compañía de música más grande del mundo, Universal Music Group, etiqueta # 1 en el La industria de la música Republic Records y la banda ganadora de varios premios GRAMMY® Pearl Jam unen fuerzas para el lanzamiento del sencillo "Superblood Wolfmoon", del próximo álbum de Pearl Jam "Gigaton".
Music Video Monday - The Family Rain - Reason To Die
This week I have to show this great innovative video from a band that is fast becoming my favourite band of the moment, The Family Rain, a trio of Brothers from Bath. They have played music together since being little nippers and have come almost from…
In a new series of blog posts we will be taking you Behind the scenes on some of our latest builds. First up our Commander-in-Chief and Artistic Director talks us through our most recent project for Drum and Bass producer Sub Focus and the technique we’re calling FrameShift.
Sub Focus – Out The Blue - Interactive YouTube experience
Powster have developed groundbreaking world first technology they have named FrameShift. It allows the user to shift frames of video as the video content is playing. These can be sequenced to create animation controlled by the user.
The application uses the YouTube Chromeless API and pulls in the video to a Flash file embedded into the Facebook newsfeed/timeline. There is an AS3 layer on the video which allows users to change between video feeds simulating animation.
This is a huge breakthrough in terms of interaction as the video can be animated by the user in real time, with filmed footage. It means for instance a user could change a scene from day to night as the scene progresses at any moment, perhaps characters could turn to warewolfs when this happens? Or even control a cameras position in a scene moving around as if they were there! Sub Focus – Out The Blue – Interactive YouTube is really the tip of the iceberg when it comes to future uses for the technology!
Here’s the technical part! With a bit of a helping hand if you’re interesting building your own custom YouTube players which embed into Facebook.
1) YouTube Chromeless API
The API allows you to embed YouTube videos and make your own custom players within Flash, you can read more here.
2) There is a layer of Flash AS3 code which lets users switch between feeds from the YouTube API in real time without losing sync. Powster have named their technology to do this FrameShift and are looking to utilise it for many music videos and interactive trailers for movies in the future.
3) There is Facebook meta data on the landing page which lets the Flash be embedded into timeline/pinned posts/Facebook newsfeed. Here’s the meta data used:
<meta property="og:title" content="Sub Focus 'Out The Blue' Ft. Alice Gold - YOU CONTROL THE VIDEO" />
<meta property="og:description" content="Click the PLAY button then drag objects in the video to control their movement, colour, lighting and focus in the world first ‘Out The Blue’ INTERACTIVE YOUTUBE VIDEO. Click 'Share' to make this appear on your timeline." />
FrameShift literally gives filmed footage the level of interaction possible in 3D game real-time rendering, at the moment in a limited amount of control at any one point.
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If you have any questions on the creative, get in touch! [email protected]
Sub Focus – Out The Blue is out now on iTunes: http://bit.ly/H6l5Nm
A very well written article by Forbes contributor/ Eric Jackson on the development of the web dominance and the inevitable shift of power in the next few years. Really interesting and extremely articulate.
As always Simian Mobile Disco's latest offering is more than just boundary altering electronic music. The boys have not only written an amazing album but also put together a brilliant new iPhone and iPad app. Kate Moross has partnered with the duo once more on visual duties incorporating her usual style of repeating patterns into an interactive app that adds to the music's mesmeric style.
Another great example of a band finding a way of getting round the problem of illegal downloads and making the most out of new and interesting outlets.
Earlier this year we developed a series of animated videos for Lykke Li's youtube channel. All the videos have received some serious viewing but the video for 'I Follow Rivers' remixed by The Magician has now reached over 6 million views! It's a good song but the amount of views is almost certainly down to the animated visuals that accompany it.
