#pr analytics

[sunnywiththescoop]

The coolest part of my job this week!

(And an apology in advance for how uncool this actually is.)

A real life example of how and why PR firms collect data: Today we got the first round of feedback on the strike. Not just “support for labor unions is at an all time high” etc. (widely researched stuff.) But a customized analysis of social media interactions from our clients’ personal posts and media coverage about their involvement in the strike. Click rates, readership comparisons, survey results, comment summaries, everything a week in. We'll get new numbers next week.

I am definitely prohibited from sharing the details (womp womp data nerds) BUT, it has been cool to see a lot of fan posts pondering the same questions that our clients have! (How to show solidarity and avoid performative activism backlash, whether or not to picket, how and where to picket, which spokespeople to repost and spotlight, how often to post, is it okay to talk about anything else?) So if you are out there wondering "why is my fave not doing this right!?" maybe they are waiting for their publicist to show them the stats. 🐴

Are you a cynic with a rudimentary understanding of statistics? PR might the right career for you! (See how good we are at hyping ourselves up? Professionals, baby.)

[sunnywiththescoop]

To justify our existence to the marketing world and our expenses to clients, PR pros spend a lot of time measuring and reporting success and effectiveness. (For reference, there are a bout 8 million studies concluding earned media is more trusted and valued by the public than advertising, but guess what brands/clients/C-suites prefer to throw money at?)

Above are The State of PR Measurement 2023 survey results collected by Muck Rack.

[sunnywiththescoop]

Would it be considered bad PR for celebrities to be flaunting their luxurious vacations while SAG is on strike? Some haven't even expressed any vocal support for the strike but are merrily posting away vacation photos. A couple of celebrities were even featured in People Mag with pictures of them jumping out of fancy yachts.

I mean these are obviously wealthy people who can afford taking multiple extravagant vacations a year, but could something like this paint them as insensitive and out of touch, and just be a bad PR move overall, keeping in mind the current situation in Hollywood?

As someone at high risk of losing their job if these strikes drag into the fall, I don’t love seeing those kind of pics….Which isn’t to say it’s not exactly what I would do if I had extended time off and a bunch of disposable income. 🤷🏽‍♀️

Some celebs get away with a bit more self-aggrandizing than others depending on their “brand” so whether Yachty-McYacht has a filmography built on working class heroes or is known as a jet-setting playboy might make a difference.

Hollywood publicists are knee deep in real-time strike analytics, and so far it’s pretty encouraging for the picketers and mega-donors. I suspect lack of material support for the strikers is going to be more costly than an unrelatable vacation snap or two. 🐴

[jmarksthespots]

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