Trendi v 2020 / Marketing & Tech Trends
Viri uporabljeni v članku revije Marketing magazin, Marec 2020.
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INSPIRED AT CES 2020
wired
https://www.wired.com/story/ces-2020-photo-gallery-day-3
https://www.wired.com/story/gadget-lab-podcast-437/
the verge
https://www.theverge.com/2020/1/10/21059311/tech-podcast-ces-roundup-quibi-sony-car-segway-sonos-vergecast
https://www.theverge.com/2020/1/10/21058850/ces-2020-verge-awards-best-laptop-tv-tech-pc-concept-gadget
https://www.martechadvisor.com/articles/iot/ces-2020-marketing-takeaways/
https://www.forbes.com/sites/martyswant/2020/01/14/shift-to-more-minimaland-more-usefultech-catches-marketers-attention-at-ces-2020/
https://youtu.be/nRCIkHAtlNc
https://medium.com/ipg-media-lab/ces-2020-trends-recap-b80e0ca2c6c8
https://www.celtra.com/insights/blog/ces-round-ups-we-love/
marketingweek
https://www.marketingweek.com/tom-goodwin-marketing-consumer-electronics-show
https://www.marketingweek.com/mark-ritson-consumer-electronics-show/
https://www.fastcompany.com/90450207/the-3-biggest-design-trends-at-ces-2020
PREDICTIONS - “TOP LISTS”
Media trends & Marketing plans for CMO
marketingweek
https://www.marketingweek.com/media-trends-2020/
https://www.marketingweek.com/cmo-taking-time-out
IAB
https://www.iab.nl/images/Publicaties/IAB_CMO_rapport_112019.pdf
https://iabireland.ie/iab-movi-2019-presentations/
https://iabireland.ie/wp-content/uploads/2019/11/Group-M-Stevan-Randjelovic-IAB-MoVi-2019.pdf
https://iabireland.ie/wp-content/uploads/2019/11/IABEurope_Daniel-Knapp_IAB-MoVi-2019.pdf
https://iabireland.ie/wp-content/uploads/2019/11/Generation-Next-IAB-MoVi-Carole-O-Dwyer.pdf
https://iabeurope.eu/knowledge-hub/iab-europe-explains-future-trends-in-digital-advertising/
https://iabeurope.eu/blog/iab-europes-industry-committees-share-their-top-trends-for-2020/
https://iabspain.es/estudio/top-tendencias-digitales-2020/
warc
http://content.warc.com/register-for-warc-webinar-tech-and-media-trends-2020.html
https://www.warc.com/content/paywall/article/warc-exclusive/carats-ten-trends-for-2020-the-year-of-all-conquering-ecosystems/130794
http://lp.warc.com/read-lessons-from-cannes-lions-2019.html
https://www.warc.com/Topics/Toolkit.topic
http://content.warc.com/marketers-toolkit-2020-download.html
http://content.warc.com/marketers-toolkit-2020-ty.html
http://lp.warc.com/rs/785-GVO-306/images/WARC_Marketers_Toolkit_2020.pdf
http://content.warc.com/marketers-toolkit-2020-cmo-interviews.html
http://content.warc.com/anatomy-of-efectiveness-whitepaper.html
wunderman thompson
https://insights.wundermanthompsoncommerce.com/futures-2020-report
https://insights.wundermanthompsoncommerce.com/hubfs/@UK/Landing%20Pages/2020/Futures%202020/WTC%20-%20Futures%202020.pdf
https://insights.wundermanthompsoncommerce.com/wunderman-thompson-commerce-newsletter-january-2020
gartner
https://www.gartner.com/en/insights/top-insights/marketing-2020
https://www.gartner.com/en/marketing/research/gartner-top-marketing-predictions-2020-balancing-trust-with-insights
https://emtemp.gcom.cloud/ngw/globalassets/en/publications/documents/strategic-planning/2019/Strategic-planning-part-1-marketing-2019.pdf
https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/winning-in-the-turns.pdf
https://www.gartner.com/en/marketing/insights/articles/top-marketing-predictions-for-2020-reveal-risks-of-influencers-and-personalization
https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/marketing-predicts-playbook.pdf
https://techcrunch.com/2020/01/21/gartner-forecast-2020-to-see-0-9-bump-in-global-device-shipments-thanks-to-5g-then-2-more-years-of-decline/
https://www.gartner.com/en/marketing/insights/articles/4-key-findings-in-the-annual-gartner-cmo-spend-survey-2019-2020
https://blogs.gartner.com/kristina-laroccacerrone/2019/12/29/gartner-marketing-predicts-2020/
https://www.gartner.com/en/marketing/research/the-amazon-consumer-2019
https://www.gartner.com/en/marketing/insights/articles/5-key-take-aways-from-gartner-marketing-symposium-xpo-2019
https://www.gartner.com/en/marketing/insights/articles/create-powerful-customer-experiences
https://www.gartner.com/en/marketing/insights/articles/building-a-genius-marketing-analytics-organization
https://www.gartner.com/en/marketing/insights/articles/6-digital-commerce-trends-for-marketing-leaders
https://blogs.gartner.com/andrew-lerner/2020/01/06/networking-predictions-2020-edition/
forrester
https://go.forrester.com/predictions-2020/
https://go.forrester.com/wp-content/uploads/2019/10/Forrester_Predictions-2020.pdf
forbes
https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020
https://www.forbes.com/sites/martyswant/2019/12/28/what-cmos-predict-will-happen-or-keep-happening-in-2020
https://trendwatching.com/quarterly/2019-11/5-trends-2020/
sparktoro
https://sparktoro.com/blog/an-unpopular-list-of-marketing-trends-for-2019/
https://sparktoro.com/resources
https://digiday.com/podcast/axios-media-sara-fischer-2020-local-news-big-tech-streaming-wars/
https://investors.spotify.com/financials/press-release-details/2020/Spotify-Technology-SA-Announces-Financial-Results-for-Fourth-Quarter-2019/default.aspx
https://www.socialmediatoday.com/news/how-to-do-seo-in-2020-trends-and-tips-from-10-experts/
https://www.prnewsonline.com/google-clark-predicts-measurement-trends-for-2020
http://info.spotx.tv/2020-vision
https://www.bcg.com/featured-insights/how-to/thrive-in-the-2020s.aspx
https://www.kevin-indig.com/9-predictions-of-important-marketing-trends-in-2020
https://www.groupm.com/news/year-next-year-us-media-forecasts-0
Think with Google
https://www.thinkwithgoogle.com/marketing-resources/2019-marketing-insights
https://www.thinkwithgoogle.com/marketing-resources/most-read-articles-2019/
Digital
https://www.trendone.com/en/digital-tools
https://internethealthreport.org/2019/
https://www.ben-evans.com/presentations
https://static1.squarespace.com/static/50363cf324ac8e905e7df861/t/5e3761ff3e87613dac063a5f/1580688038108/2020+01+Benedict+Evans+Shoulders+of+Giants.pdf
https://blogs.gartner.com/don-scheibenreif/2020/01/23/what-leading-in-a-digital-society-means/
https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019
https://www.contagious.com/news-and-views/3-takeaways-from-a-hectic-week-at-web-summit
https://www.toprankblog.com/2020/01/digital-marketing-trends-2020/
https://magid.com/mentions/magid-mentions-global-media-entertainment-november-2019-issue/
Digital Marketing Trends Annual 2020.pdf
https://www.leadpages.net/blog/digital-marketing-trends-2020
http://insights.marinsoftware.com/trends/top-10-trends-in-digital-advertising-in-2020
https://internethealthreport.org/2019/
Mobile
InMobi
https://go.inmobi.net/hubfs/InMobi_2020_Mobile_Marketing_Trends_Report.pdf
https://go.inmobi.net/hubfs/InMobi_2020_Trends_Report.pdf
App Annie's Report: The State of Mobile 2020:
https://url.appannie.com/uIx200FERK0i2800PiNQDg0
https://url.appannie.com/WQ0gaxERK2K0Dii00N2FP00
Webinar: https://appannie.zoom.us/w/745785478
https://www.appannie.com/en/go/state-of-mobile-2020
https://www.appannie.com/en/insights/market-data/state-of-mobile-2020/
https://www.appannie.com/en/insights/market-data/a-look-back-at-the-top-apps-games-of-the-decade/
https://www.appannie.com/en/insights/search/?q=2020
https://superdevresources.com/mobile-app-development-trends-2020/
https://www.socialmediatoday.com/news/the-state-of-mobile-in-2020-infographic/570834/
eMarketer
https://on.emarketer.com/rs/867-SLG-901/images/Branch-Mobile%20Trends%202020%20Report%20Sponsorship.pdf
Social
https://blog.hootsuite.com/social-media-trends
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
https://sproutsocial.com/insights/social-media-statistics
https://allfacebook.de/toll/state-of-facebook
https://www.facebook.com/business/news/insights/2020-topics-and-trends-report
https://www.slideshare.net/FalconIO/webinar-2020-social-media-trends
https://medium.com/just-creative/7-steps-for-a-killer-2020-social-media-marketing-plan-b922e8c1b13
https://integer.com/shopper_culture/5-social-trends-to-implement-in-2020
https://www.demandgenreport.com/resources/infographics/18-linkedin-stats-from-2019-to-guide-your-social-media-strategy-in-2020
https://www.socialmediaexaminer.com/2020-social-media-marketing-predictions-from-the-pros
https://blog.twitter.com/en_us/topics/insights/2019/ThisHappened-in-2019.html
https://www.fastcompany.com/90444337/in-2020-social-media-will-be-less-social
socialmedia today
https://www.socialmediatoday.com/news/3-evolving-social-media-trends-to-embrace-in-2020/570558
https://www.socialmediatoday.com/news/top-10-youtube-stats-for-2020-infographic/570560
https://www.socialmediatoday.com/news/facebook-publishes-new-listing-of-key-trends-set-to-gain-momentum-in-2020
Content
https://www.niemanlab.org/collection/predictions-2020/
https://www.ezoic.com/2020-top-digital-content-trends/
https://www.emarketer.com/content/marketers-expect-content-driven-campaigns-to-increase-in-2020
https://wfanet.org/knowledge/item/2020/01/15/Personalisation-is-US-marketing-word-of-the-year
Engagement - Influencer
https://www.airship.com/resources/ebook/2020-insights-and-predictions-in-customer-engagement
https://onalytica.com/blog/posts/expert-predictions-on-what-2020-holds-for-influencer-marketing/
https://www.matthewball.vc/all/7reasonsgaming
CX & UX
https://uxdesign.cc/8-ui-ux-design-trends-for-2020-68e37b0278f6
https://www.lollypop.design/blog/2020/january/ux-design-trends-for-2020
https://en.99designs.com.mx/blog/trends/web-design-trends/
https://disruptionhub.com/customer-experience-in-the-2020s/
https://www.digitalistmag.com/customer-experience/2020/01/29/promoting-your-business-on-social-media-hottest-trends-for-2020-06202534
https://webflow.com/blog/web-design-trends-for-2020
https://medium.com/wolfpack-digital/2020-the-state-of-ux-ui-design-72b48d709565
https://www.ama.org/marketing-news/the-20s-roar-in-shutterstocks-creative-trends-report
brand and branding
https://www.clickz.com/ux-is-the-top-brand-differentiator-among-marketers-in-2020/260556/
https://bynder.drift.click/state-of-branding-2020
https://trends.taboola.com/
HR & workplace & jobs
https://socialmediaweek.org/blog/2019/11/6-trends-to-help-your-brand-connect-with-culture-in-2020
https://www.wsj.com/articles/the-workplace-of-2050-according-to-experts-11578499235
https://www.adeccogroup.com/futuhreinsight/our-weekly-top-5-trends-in-the-world-of-work-2
https://www.weforum.org/agenda/2020/01/future-jobs-and-skills-in-demand/
https://diversitywatch.co.nz/story/gartner-the-six-tech-trends-hr-should-be-ready-for
https://labrys.global/data-driven-and-technology-marvel-cmo/
https://www.hrzone.com/lead/strategy/hr-strategy-in-the-2020s-transitioning-to-a-people-centric-approach-in-the-decade
https://www.bcg.com/publications/2019/decoding-global-trends-upskilling-reskilling.aspx
https://hrtrendinstitute.com/2019/11/26/12-hr-trends-for-2020/
https://www.weforum.org/agenda/2019/12/the-us-s-top-15-emerging-jobs-of-2020-according-to-linkedin
Technology
https://thebolditalic.com/what-new-tech-will-you-use-in-2020-c0b9fd9dfed4
https://medium.com/swlh/10-giant-technology-trends-for-the-2020s-8415a29c4a63
https://singularityhub.com/2020/01/10/20-tech-metatrends-to-look-out-for-in-the-2020s/
https://www.telenor.com/innovation/research/tech-trends-2020/
https://medium.com/just-creative/top-tech-for-designers-creatives-in-2020-725ac12e782c
https://www.vox.com/recode/2019/12/18/21003145/2019-tech-charts-ipo-wework-softbank-antitrust-amazon-protests-streaming-privacy-tiktok
https://singularityhub.com/2019/12/31/50-reasons-our-favorite-emerging-technologies-had-an-amazing-2019
2020 Tech: https://youtu.be/-2pffpPl1lQ
https://medium.com/pcmag-access/11-tech-trends-we-need-to-dump-in-2020-88cf8df4b16b
https://www.technologyreview.com/lists/technologies/2020/
https://www.ozy.com/the-new-and-the-next/eureka-the-big-innovations-thatll-change-the-world/245051/
Startup + fintech
https://ark-invest.com/big-ideas-2020
https://dcgross.com/2020-startup-themes/https://uxdesign.cc/here-are-top-startup-trends-to-look-out-for-in-2020-5a37ba6c10ac
https://www.forbes.com/sites/jennifertescher/2020/01/23/beyond-the-top-ten-these-trends-should-shape-the-future-of-fintech/#2262e51332c1
https://ficofintech.substack.com/
https://www.weforum.org/agenda/2020/01/global-risks-climate-change-cyberattacks-economic-political/
https://www.technative.io/the-future-of-finance-2020-predictions
https://www.edelman.com/insights/product-safety-and-quality-look-ahead-2020
https://medium.com/@johnbattelle/predictions-2020-facebook-google-apple-amazon-and-data-policy-ftw-d8cf483be569
https://stories.platformdesigntoolkit.com/bestofplatforms2019-879d244c5373
https://stories.platformdesigntoolkit.com/internet-trends-2019-platforms-technology-cosmotechnic-a3820913e5c1
deloitte
https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/risk/deloitte-uk-regulatory-outlook-2020.pdf
https://www2.deloitte.com/uk/en/pages/financial-services/articles/regulatory-outlook.html
https://www2.deloitte.com/si/sl/pages/press/articles/tmt-predictions-2020.html
https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html
https://www2.deloitte.com/us/en/insights/focus/tech-trends.html
B2B
https://www.toprankblog.com/2020/01/b2b-marketing-habits-leave-behind-2010s/
https://www.socialmediatoday.com/news/10-marketing-trends-and-predictions-for-business-growth-in-2020-infographi/571628
https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2019/Why-Mary-Meekers-2019-Internet-Trends-matter-for-B2B
https://www.ameinfo.com/industry/technology/beyondtrust-top-security-predictions-for-2020-and-beyond
https://www.pwc.com/gx/en/issues/economy/global-economy-watch/predictions-2020.html
Retail & social (e)commerce
https://www.cbinsights.com/reports/CB-Insights_Retail-Trends-2020.pdf
https://www.socialmediatoday.com/news/8-social-commerce-strategies-to-win-consumers-hearts-and-wallets-in-2020/571513
https://www.criteo.com/insights/shopper-story-2020
https://www.businessinsider.com/sc/new-technology-is-making-ecommerce-seamless
https://medium.com/beachhead-network/the-unexpected-rise-of-the-online-to-offline-movement-in-retail-80b430680fb8
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Trendsetters / Futurists
Yuval Noah Harari: https://www.ynharari.com/
Brian Solis: https://www.briansolis.com/
Mark Ritson: https://www.marketingweek.com/mark-ritson/
Simon Sinek: https://simonsinek.com/
https://www.linkedin.com/posts/simon-sinek_best-of-2019-most-read-stories-of-the-year-activity-6629478410961907713-VuJQ
Steven van Belleghem: https://www.stevenvanbelleghem.com/
https://www.stevenvanbelleghem.com/blog/6-trends-that-will-shape-customer-experience-in-2020/
David Wagner: https://1marketingidea.com/experiential
Azeem Azhar: https://www.exponentialview.co/p/-preparing-for-2030-251
Mark Schaefer: https://medium.com/@markwschaefer/the-10-best-blog-posts-of-2019-bcd08b6b3396
https://www.socialmediatoday.com/news/10-marketing-predictions-from-top-experts-for-the-decade-ahead-infographic/571083
Tools:
“Future scan” ideation chart - “How would we tackle our specific challenge in this future scenario?” >> http://www.wildespark.com/Websites/wildespark/images/FUTURE-SCAN.pdf
Media Futures Trends Package >> https://datasetsearch.research.google.com/search?query=trends%202020&docid=eu2I3tXk3sfxmM6TAAAAAA%3D%3D
https://trends.google.si/trends/yis/2019/SI
https://www.trendone.com/beratung/trendradar
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