5 Reasons Influencers Fail At Business🤦🏾♀️ 1. Lacking A Long-Term Plan📊 Working with brands and getting freebies is great, but promoting your OWN products/services is even BETTER! Having a long-term plan is crucial because it allows you to strategize your next move so you can begin to monetize your influence and build on your personal brand. 2. Prioritizing Followers/Likes💕 We live in a time where we can buy just about anything, so your follower/like count shouldn’t be the ONLY thing you think about. Focus on building a relationship with your audience by engaging and keeping them entertained. It’s a win/win because brands care about engagement, and a loyal audience will always support you. 3. Ignoring FTC Guidelines🚫 The Federal Trade Commission is a government agency and you should NEVER ignore their rules/guidelines. You risk the chance of being fined by the FTC if you don’t specify when your content is endorsed/sponsored and you send the message that you don’t value your audience enough, to be honest with them. Tip: Brands also recognize when you don’t comply with FTC guidelines and you should NEVER work with a brand that asks you to lie or hide FTC disclosures. 4. Poor Email Etiquette📧 If you’re at the stage where you’re pitching brands, you should know that keeping it professional is key EVEN if the brand refuses to collaborate. The last thing you want is to be blasted by the brand via a screenshot or to be blackballed by other brands via word of mouth. 5. Failing To Stick To Your Niche🎯 Your niche ties in with your personal brand, so you should share content (photos, videos, captions, hashtags, etc) that relate to your field. The worst thing is when your audience feels confused/disconnected with your content because it will be harder to build a personal connection and brands won’t know if you’re a good fit for upcoming campaigns. Leave a 👍🏾 if you agree. . 📷 @c_schwartz90 . #influencers #newblogger #blogginggals #iginfluencer #bloggercommunity #girlswhoblog #microblogger #bloggerinspo #influencerblogger #bloggingcommunity #problogging #instainfluencer #instagraminfluencer #entrepreneur101 (at DUMBO, Brooklyn) https://www.instagram.com/p/B7EeT6RFxFk/?igshid=njzdh1cm5xza
