#productusage

[smartkarrot]

Tipday! Customers want the truth—even if it isn’t pretty. 👉Feature they asked for not in the pipeline? Tell them. 👉Feature they use isn’t coming back? Tell them. It’s okay to tell them. But it’s 𝘩𝘰𝘸 you said it that matters. 💥Have solutions ready 💥Address the issue early 💥Explain the situation, so they’re not in the dark So, don’t hide behind the truth—face it head-on 🎯. Trust us; your customers (and you) will appreciate it later.

[smartkarrot]

Does product usage data play a role in mitigating churn? — Yes and no. The actual answer depends on if you’re able to map usage data by customer personas. Product usage data is best tracked when the right persona uses the right feature and when key stakeholders see value from your product, says Prithwi Dasgupta in discussion with Irit Eizips. 🎧 Micro podcast: https://www.youtube.com/watch?v=83tIjygmoM0