How would you recommend advertising or presenting fanfiction from other sites (LJ, FFN, and especially AO3) on Tumblr? I'm afraid I have no idea how to approach it, especially when it comes to describing, summarizing, or tagging it in a way that is more appealing to this platform.
Here it is, my definitive list of how to promo. This is what I’ve always done on Tumblr and it’s worked out pretty well for me.
1) Head it up with a graphic banner of some kind.
If you’re not arty, ask a friend to make you one and then keep it consistent for that fic. It’s like a logo. You want to be recognized for it. It doesn’t have to be super fancy, just something with a bit of the flavor of your fic. It can even be a small mood board.
This isn’t strictly required, but I see way more reblogs with bannered promos than non-bannered.
2) Add a well-written summary of your fic.
If you need help writing the summary, ask a writing friend for help. They’re likely to be more objective than you are and can probably boil it down more easily. However, I highly advise learning the skill of writing interesting summaries. It will get you far more readers on whatever platform you use. It’s what convinces people to invest their time in your work.
I suggest boiling it down to one para of three to five sentences. If it’s longer than that, it’s probably too long. Readers don’t need to know everything, just the relevant plot and/or trope info.
3) Next, a snippet of your fic.
Just enough to get people interested, maybe two or three hundred words. You can do it from the very start of the fic for each promo if the beginning is super exciting, or you can give them a little bit from each chapter as you post updates. Choose carefully. Leave it with a hook to make readers want to click over to AO3 to read the rest.
4) Advertise your updates.
Post new promos for each update you do. Start out with saying you’ve updated and maybe the number of chapters if it’s quite a few, then put your summary and the snippet after that. People like reading a fic with more/regular updates—a lot.
5) Ask people to reblog the promo.
Put it right on there so there’s no confusion about it.
6) Tag your Tumblr promos with fandom-appropriate tags.
That’s right. Don’t just tag it as fanfic, tag it with your fandom and the major character names in your fic. Tag it with big ships and/or major brotps in your fic. Get it in front of the eyes of people looking for fic in your specific fandom. Get it in those ship tags or general fandom tags. Also tag it with your URL or a writing-only tag so people can find more of your work on your blog.
Here’s an example of how I would tag a Stony smut fic by me: #stony #stony smut #steve rogers #tony stark #avengers fic #newly updated #mod m writes #hurt/comfort #angst with a happy ending
Get those higher ranking tags at the beginning and any sort of commentary or general descriptions of the fic at the end since that’s not going to get ranked by Tumblr and is only to help decide whoever’s looking at your post if they’d like to read the fic.
If you’re in a smaller fandom, just tag the fandom name also. #marvel isn’t going to get you much, but if you’re part of a smaller fandom, tagging that fandom will get you in front of more eyes.
7) Don’t forget to link back to AO3 so they can continue reading.
Or whatever platform you’re using, LJ, FF, etc.
8) Other little things that can make a big difference:
Do writer’s asks and/or fic prompts if you can to generate interest in your writing/fandom blog. If you do prompts, always link back to your work on AO3 or other platforms you’re using so people can read more and kudos/comment on your work.
Post even Tumblr prompts on your AO3 account as well and link back so people can kudos or comment. Always link to everything. Put your Tumblr URL in your author’s notes so people can follow you here from AO3.
Network with other writers in your fandom.
Network with BNF in your fandom. Ask them to reblog your fic promos or prompts if you’re on friendly terms with them.
See if your fandom has a fic-rec blog. Ask to be on it.
Participate in challenges and exchanges in your fandom. It’s a great way to network with other writers.
Followers, any other suggestions for how to promo your writing?