The seventh edition of Proxxima event took place the 8 - 9th May 2013 at the Sheraton WTC in Sao Paulo. The event assembled over 3,000 people linked to the online media and digital landscape.
This Digital Communication & Marketing event is organized by the Brazilian group Meio & Mensagem and is focused on bringing advertisers and entrepreneurs together to discuss about current and upcoming trends.
Our co-founder Stéphane and our head of sales Céline participated in the event to tighten relationships in Brazil and present our technology to this promising market.
Amongst the speakers and featured attendees we could find big names of major agencies and actors of online media such as Abel Reis (COO/ Click Isobar Brasil), Daniel Chalfon (Media VP/ Loducca), Eco Moliterno (Creative Director/ África), Ezra Geld (CEO/ JWT Brazil), Luiz Lara (CEO/ Lew’LaraTBWA), Marcelo Castelo (Co-Founder/ F.Biz), Adam Bain (Global strategies VP/ Twitter), John Mellor (Business Dev.& Strategy VP/ Adobe).
Commonly discussed themes were: crowdsourcing, social media, mobility and media investments. The main goal was to identify major paradigms, where the market is heading to and where people should invest their precious time and money.