DynAdmic - Company's News

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DynAdmic to operate in Latin America

Regional operations target at potential digital business growth markets, such as Mexico and Colombia

DynAdmic, a French company specializing in programmatic media for online videos, will start direct operations in Latin America this month. This move aims at strengthening the Company’s presence in key markets such as Mexico, Colombia, Chile and Peru, and at expanding its share into new markets. After consolidating operations in Brazil in 2014, Valérie Behr was retained as Sales Manager to lead activities in Latin America. She will report to Lara Krumholz, General Officer for the region. Traffic operations continue to be coordinated from the branch office in São Paulo, Brazil.

With a positive uptrend of advertising investments in 2015, which are expected to increase by 12%, Latin America is today the region with the highest nominal growth in advertising spending worldwide, according to Magna Global, a Global IPG Mediabrands Media Strategy Unit. A total of US$ 836 million in programmatic media was invested in the region in 2014.

Besides increasing its share in those countries that already use the DynAdmic Programmatic Technology, including Mexico, Colombia, Chile and Peru, the company is now expanding direct customer service into other important markets in the region.

"After having structured DynAdmic’s operations in Brazil, this year, we are now putting efforts to enter other important potential markets in Latin America, both in terms of advertising investments and consumption of online videos, and we are taking initiatives to consolidate our presence throughout the region," highlights Lara.

With such expected expansion, DynAdmic estimates to grow 65% by the end of 2015 and to increase its headcount in Latin America. "One of our main strategies should be to advertise the benefits of programmatic media and how it can be successful in online video campaigns," stated the General Officer. This structuring effort, which is part of the company`s Expansion Project, was made possible after DynAdmic received US$ 3 million investments to boost its performance across key marketplaces, with focus on Latin America markets. The financial support for such initiative was provided by the XAnge Private Equity Fund.

DynAdmic has worked with large companies in Latin America, such as Coca-Cola, Universal Channel, Columbia Films, Fox, Natura, L’Oreal, Microsoft, among others.

About DynAdmic: Founded in 2012, DynAdmic is a French private marketplace company specialized in online video and programmatic media doing businesses in Europe, Latin America, and North America. Acclaimed worldwide for its unique context targeting solution, the company has set a technology innovation standard for advertising online videos traded through Real-Time Bidding (RTB). Currently, the company, that deploys branch offices in France, Brazil, and in the United States, ranks second in comScore’s Video Metrix Brazil top companies. DynAdmic received several awards, among which the Red Herring Top 100, the Digiday Best Ad Network Award (finalist), and the Crystal Festival Best Startup. Its customers include Fortune 500 Companies from Banking & Insurance, Beauty & Well-being, Food and Automotive industries.

Media Relations: DynAdmic América Latina Sandya Coelho [email protected] [phone]| [phone]

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Love is in the air

We won't say that we are good at playing matchmakers but we must admit that it's our core business.

Making sure that you meet the right audience is our top priority.

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AT&T campaign by DynAdmic, USA, January 2015

He says he heard you the first time, but did he really listen? Well, we do Darling 

One in Five U.S residents speaks a foreign language at home. AT&T, the US second-largest wireless operator and second-largest advertiser, understood its audience and decided to inject Spanglish slang to its campaign for theirmillennial viewers.

Making sure that AT&T, and our other clients, reach their right audience is our mission.

And adding new languages to our software is always a new challenge that we love to take up. Let us give you an overview of how we drive our translators crazy.

Every time a new language is added to our database or to our software, we create an “integration process of new language”. By that, we mean that we feed a wordbook full of sensitive words, idiomatic expressions and colloquialisms that we don’t want to see or hear. We also keep track on the current news and we add contents which are not insults but which are giving a negative impact on the viewer’s perception. Let’s say you are a cosmetic brand, you don’t want your ad to appear on contents linked to terrorism, protest or riot for example. These words are no insults but they have a bad influence on your message.

However, we all know that a language is more complex than that. So, in order to get all the other cultural expressions, which we don’t learn in our schoolbooks, we need to work in collaboration with actual certified translators. We send them a list of bad words in English and they need to translate it.

A really difficult exercise for those human beings.

Spending the day reading and writing insults, bad words and obscenities made some of our collaborators quit.

So you thought you had the worst job ever? You were wrong !

 We make the brand safety our priority, regardless the difficulty of the exercise, just to be sure that your message is being pushed on the right contents.

You’re welcome.

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Happy New Year 2015 !

DynAdmic's Team wishes you all the best and as much impressions as you need !

We are proud to (soon?) be a part of your campaign success 

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Brooklyn Nets campaign by DynAdmic, USA, December 2014

DynAdmic’s 2015 resolution: Doing more sport !

They are fresh, motivated, number two of the NBA East Conference and they used our expertise to handle their campaign. We’ve already been working with prestigious sport brands like Adidas, Puma, Reebok etc. but a sport team like the Brooklyn Nets was a new challenge that we loved to take up.  So, for their first game of the season against the Oklahoma City Thunder, the Brooklyn Nets provided us with this 30 seconds pre-roll showing the authenticity of Brooklyn, its lifestyle, its culture and its music. Near the end, viewers are informed on how to attend the game and where to buy their seats, therefore completing the experience.  The choices of the Brooklyn Nets marketing department were simple and relevant. Thanks to our unique technology, they could target people interested in basketball, in famous players or in celebrities that often go to the stadium. They finally restricted this contextual targeting to the 5 boroughs of New York (Manhattan, Staten Island, The Bronx, Brooklyn, Queens) with a higher probability of watching the game live.  A precise strategy that allowed the Brooklyn Nets to perfectly reach the right audience.  The Brooklyn Nets put their trust in our expert hands and we proved them right. We wish you a happy sporty new year! 

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DynAdmic joined the Marketing & Data Cristal Academy 2014

Remember last year, we won the Cristal Best Start Up award. YAY!! So, this year we are proud to come back as a Jury of the Online Video category and the official sponsor of the Video Grand Prize at the Cristal Festival 2014 . 

The Cristal Festival is one of the biggest Advertising Festivals with a focus on European market and a lifelong tradition of being held at the Courchevel (France) ski station. Prepare your campaigns and pack your ski suits to attend the white carpet.

Crystal festival 2014 partners

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DynAdmic goes on TV !

Right after move in to New York, Stephane Bonjean, Chairman and Co-founder of DynAdmic, got invited on BFM TV Business, the French news channel, for an interview. 

He got the opportunity to better explain what we do, how the industry of online video works and what are the perspectives of the company. After raising 3 million euros DynAdmic sees a bright future coming up and is proud to announce some worldwide changes. 

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December 2014

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October 2014

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Video Advertising Startup DYNADMIC Raises $3 Million

Paris, September 16 2014 - DynAdmic, a video technology firm/ad platform, announced today that it has raised $3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and confirm their leadership in Europe. DynAdmic has the exclusive ability to sell tailored and highly-focused branding campaigns using an advertising technology solution based on video content recognition to help identify viewers’ interests to serve the right ad to the right person. DynAdmic’s targeting platform runs advertisers’ content only on videos most relevant to their brand. Through its proprietary technology, DynAdmic gains a deeper understanding of consumers’ video interests and is able to offer brand safety and superior contextual targeting. Its unique view of the user allows to target at an extremely granular level, yielding important uplift campaign performance while ensuring complete brand preservation. DynAdmic’s technology helps advertisers use Ad-Exchanges without impacting quality, transparency, confidence and accuracy.  The company is known for its never-before-seen cookie-less contextual/targeting solution but also, DynAdmic’s state-of-the-art brand safety technology providing a new level of transparency in digital video advertising now available for all media buyers. Brands such as BMW, RedBull or Peugeot already use this technology.  For Stephane Bonjean and Bruno Champion, co-founders : “DynAdmic has set the standard for innovation in contextual Real-time bidding video advertising. Our technology currently analyses more than 1 billion video ad impressions per day in 18 countries. This fundraising by XAnge will enable us to accelerate our geographical expansion and focus on providing world-class technology and services to our clients.”  Nicolas Rose, partner at XAnge says : “DynAdmic, already present in most European markets, can now accelerate in the US and Brazil, both large video ad markets, as well as contribute to the programmatic buying revolution, which represents already 40% of total online media purchase globally.”  About DynAdmic (www.dynadmic.com ; lab.dynadmic.com)  Founded in 2012, DynAdmic has offices in France, Brazil and the US. DynAdmic employs 30 people, and is present in comScore’s Top 10 Online Ad Video Properties in France and Top 10 Video Advertising Networks in Brazil. The company has received numerous awards such as Red Herring’s top 100, Digiday Best AdNetwork, Crystal Festival Best startup,… DynAdmic’s clients include Fortune 500 companies in Banking & Insurance, Beauty & Wellness, Food and Automotive industries.  About XAnge Private Equity (www.xange.fr)  XAnge Private Equity is a regulated private equity vehicle with €360 million under management. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. The XAnge venture team primarily invests in fast-growing companies of the digital, mobile, Saas software and fintech areas.  Press Contacts :  CMO Camila Masetti – [email protected]  XAnge Kablé Communication Finance  Anna Casal / Alexandre Poidevin [phone] / [phone]  [email protected] / [email protected] 

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DynAdmic chosen as a 2014 Red Herring TOP100 Europe

Amsterdam, Netherlands - Red Herring announced its Top 100 award winners today, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. “Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe DynAdmic demonstrates the vision, drive and innovation that define a Red Herring winner.” Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

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We made it to the finalists TOP 100 Europe at Red Herring

New-York - 03/24/14 – DynAdmic announced today it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.  The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.  This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.  "This year was rewarding, beyond all expectations" said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. DynAdmic shows great promise and therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2014 crop will grow into some amazing companies that are sure to make an impact."  Finalists for the 2014 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.  The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 7-9, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of April 9 at the event.

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Target Celebrities

When we hear the name of George Clooney, we just think of Nespresso. The same happens with Michael Jordan and his legendary Nike shoes. Brands have always relied on celebrities to promote their products, gain status or acquire credibility in new fields. When Nike wanted to enter the golf industry, they looked for the main reference in this sport and hired ​Tiger Woods as their spokesman. Celebrity partnerships are usually very expensive so the brand has to know how to benefit from it the most and in all given channels, specifically the internet. Music alone stand for about 25% of online video content and if you count all sorts of entertainment, they represent more than 60% of the content. Given that this type of content is usually (if not always) linked to one or more celebrities, you can sense the importance of celebrities' web exposure and the urge to profit from it.  With that in mind, DynAdmic has created a new targeting that allows advertisers to expand their celebrity branding to the web. We can identify videos talking about your celebrity or a specific event, and place your pre-roll ad right next to it. Imagine being able to advertise in replays of the Superbowl, FIFA World Cup or in videos talking about Tony Hawk or Santa Claus! Check the infographic below for more details or contact us and we will gladly explain how it work and how it can apply to your brand.

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Target the Weather

DynAdmic has recently launched a new targeting option: by Weather. Brands can now choose their audience according to the weather around them. You can choose to place or not your ads depending on the temperature or sky conditions around the viewer. How does it work?

We integrated climatic data into our machines that allows us to access in real-time how is the weather where the pre-roll is being shown. We can then place or not your ad depending on your targeting choices. With this new targeting, brands can associated their image or adapt their message to the weather and create campaigns even more tailored and relevant to their customers. Wouldn’t it be good if we could place a pre-roll for Pay-per-view movies when it’s raining, suggest a trip to Hawaii when it’s raining or just propose a cold cola to help you on hot days? Come rain or shine, you will always have the right message to your client.  

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DynAdmic Best Start-up at the Cristal Festival 2013

DynAdmic won the very selective award “Best Start-up” at the Cristal Festival for its outstanding technological innovation and contribution to the advertising industry.  We are proud to announce that DynAdmic has nominated Best Start-up 2013 in the Start-up Challenge. This contest, held last week during the Cristal Festival in Courchevel, finds and rewards the most innovative technological start-ups of the advertising landscape. The Cristal Festival known for its creative awards has decided since 2012 to open the Best Start-up category to identify innovative potentials within the advertising industries. Knowing that constant innovation drives creativity and efficiency, they dedicate themselves into finding new technologies that transform the relationship between brands and consumers. Amongst more than 60 start-ups, DynAdmic has been first shortlisted to pitch in front of advertisers, journalists and agencies and later on selected as Best Start-up of the year 2013 during the official Awards ceremony on Friday 13th December. We are very proud that leading professionals from both the advertiser and agency side recognized the benefits of DynAdmic’s unique audio recognition technology in bringing new and innovative opportunities for brands to better target their audience and reinvent the user experience while watching online video.  “After less than two years of constant innovation and successful campaigns, we are very proud to receive this award. It means a lot to our team to be recognized for our work over these years as well as to be able to share this prize with our clients who trusted us since the beginning. We had an awesome year and wish everyone an even better 2014.” Stéphane & Bruno. About: The Cristal Festival took place from 11th to 15th December in Courchevel, France. It brings together more than a thousand advertisers and media professionals from all over the world and its competition recognize outstanding advertising work and companies behind it. DynAdmic is a marketplace that allows media buyers to purchase premium online video advertising inventory through a proprietary audio recognition technology that targets specific audiences based on the video’s content.

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