DynAdmic to operate in Latin America
Regional operations target at potential digital business growth markets, such as Mexico and Colombia
DynAdmic, a French company specializing in programmatic media for online videos, will start direct operations in Latin America this month. This move aims at strengthening the Company’s presence in key markets such as Mexico, Colombia, Chile and Peru, and at expanding its share into new markets. After consolidating operations in Brazil in 2014, Valérie Behr was retained as Sales Manager to lead activities in Latin America. She will report to Lara Krumholz, General Officer for the region. Traffic operations continue to be coordinated from the branch office in São Paulo, Brazil.
With a positive uptrend of advertising investments in 2015, which are expected to increase by 12%, Latin America is today the region with the highest nominal growth in advertising spending worldwide, according to Magna Global, a Global IPG Mediabrands Media Strategy Unit. A total of US$ 836 million in programmatic media was invested in the region in 2014.
Besides increasing its share in those countries that already use the DynAdmic Programmatic Technology, including Mexico, Colombia, Chile and Peru, the company is now expanding direct customer service into other important markets in the region.
"After having structured DynAdmic’s operations in Brazil, this year, we are now putting efforts to enter other important potential markets in Latin America, both in terms of advertising investments and consumption of online videos, and we are taking initiatives to consolidate our presence throughout the region," highlights Lara.
With such expected expansion, DynAdmic estimates to grow 65% by the end of 2015 and to increase its headcount in Latin America. "One of our main strategies should be to advertise the benefits of programmatic media and how it can be successful in online video campaigns," stated the General Officer. This structuring effort, which is part of the company`s Expansion Project, was made possible after DynAdmic received US$ 3 million investments to boost its performance across key marketplaces, with focus on Latin America markets. The financial support for such initiative was provided by the XAnge Private Equity Fund.
DynAdmic has worked with large companies in Latin America, such as Coca-Cola, Universal Channel, Columbia Films, Fox, Natura, L’Oreal, Microsoft, among others.
About DynAdmic: Founded in 2012, DynAdmic is a French private marketplace company specialized in online video and programmatic media doing businesses in Europe, Latin America, and North America. Acclaimed worldwide for its unique context targeting solution, the company has set a technology innovation standard for advertising online videos traded through Real-Time Bidding (RTB). Currently, the company, that deploys branch offices in France, Brazil, and in the United States, ranks second in comScore’s Video Metrix Brazil top companies. DynAdmic received several awards, among which the Red Herring Top 100, the Digiday Best Ad Network Award (finalist), and the Crystal Festival Best Startup. Its customers include Fortune 500 Companies from Banking & Insurance, Beauty & Well-being, Food and Automotive industries.
Media Relations: DynAdmic América Latina Sandya Coelho [email protected] +55 11 4883-1004| +55 11 99398-5225
















